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Posts Tagged ‘scratch’

HP divesting PC business?

August 27, 2011 1 comment

HP is considering spinning off or selling the PC business.  Whoa….what does this mean to our Avid, Autodesk, Assimilate and Adobe users who count on HP to deliver high performance HP workstations?

My first take is good luck changing your business model.  That being said, every company needs a strategy and HP is making a distinct move away from the consumer and lower margin business’.  That said, we’re talking about a  $42 Billion top line business with $2 billion in profits, equaling 4.76 % net profit business.   My first take is, HP is passing up on an amazing opportunity to provide vendors with an integrated business to consumer workflow, well, not everyone can do Apple.

I had an opportunity to speak to the HP workstation team and get some insight about what this means moving forward for our clients who use HP products.  The good news is the Workstation team is almost giddy.  They believe carving out the PC business will allow them greater flexibility to design more products and not get caught up in HP’s divisions of server versus software and truly compete with more relevant solutions to complete high value workflows within the media industry.  They’ll be a  “nimble” and profitable Company.

So, HP warranties are safe, all products will be serviced by HP.  This transition could take up to eighteen months.  My one worry is the lack of development during this time as HP shifts resources to “higher margin” opportunities such as their recent acquisition of Autonomy.  Stay tuned, we’ll keep you updated.

http://www.keycodemedia.com/Avid/avid-nitris-dx.html

http://www.keycodemedia.com/products/adobe/creative-suite-5.html

http://www.keycodemedia.com/Finishing/D.I/assimilate-and-kcm.html

http://www.keycodemedia.com/AutoDesk/smoke.html

Key Code Media Demo Equipment & Overstock Inventory BiAnnual Sale (Burbank) Thursday July 8, 2010

Join Us for Our BiAnnual (Hopefully) Demo Equipment Sale

Thursday July 8, 2010

10am-5pm

These are items used for demonstrations and to outfit our new facility. The time has come to refresh our stock, so we pass along these gently used items to you! All carry a Key Code Media 30 day warranty, including telephone support. These pieces of gear are as little as 6 months old.

These items include but not limited to (Demo Gear and Overstocked items):

Pro Tools / Avid Audio Hardware I/O Hardware

Pro Tools / Avid Audio Consoles

Pro Tools / Avid Audio Computer Cards

Autodesk Smoke Systems

Assimilate Scratch Systems

TC Electronics Audio Gear

Farlight Audio Systems

Blue Sky Controllers

Digital Rapids Hardware Encoders

AJA Mini and Rackmounted Converters

AJA Ki Pro

Digital Vision Complete System

Cine-Tal Monitors

Manfrotto Tripods

JVC Cameras and Monitors

Root6 Content Agents

Matrox I/O Devices

Samsung, Sony, JVC, NEC, and HP Computer Monitors

JBL Speakers

External Hard Drives and cases

Small Form Factor PCs

Rimage Network Disc Printing

Sonnet Storage

Apple Storage

LaCie Storage

Facilis SAN Solutions

Editshare SAN Solutions

APACE San Solutions

Computer PCI Storage cards

…and more!

When

July 8, 2010

Thursday

10am-5pm

Where

Key Code Media

270 South Flower St

Burbank, CA 91502

(Olive & Alameda)

CLICK HERE FOR DIRECTIONS


*No reservations on equipment – first come first serve!

*Credit lines available for current customers in good standing

*Some computer systems and equipment may require preparation time, and may be picked up next week.

*Some systems include hardware, no software.

*You must register online to attend, NO WALK INS PLEASE

CLICK HERE TO REGISTER

SCRATCH v5.1 Ready to Rumble with RED Digital Cinema at NAB 2010

SCRATCH Supports MX Sensor

Santa Clara, CA – April 8, 2010 – NAB 2010

New and powerful post-production tools for RED Digital Cinema camera users are a highlight of ASSIMILATE’s roll out of its SCRATCH® v5.1 Digital Finishing Solution at NAB 2010.

With the RED Digital Camera taking the entertainment world by storm, SCRATCH v5.1 leads the industry with first support for RED MX (and beyond) cameras, such as support for multiple RED Rocket cards in a single SCRATCH system; first dual RED Rocket support for MX-R3D; and first non-RED application to support the new RED MX sensor and revised color math, with native real-time playback and adjustment of all on-camera color parameters, such as FLUT, exposure, and curves. Working easily with the native R3D files, SCRATCH streamlines the RED MX workflow and delivers a high-quality master for multiple delivery formats.

Ted Schilowitz, at RED Digital Cinema, comments, “We’ve seen a tremendous amount of success with RED projects using the SCRATCH solution for high-resolution DI finishing. ASSIMILATE was one of the very first to embrace the RED workflow, and SCRATCH v5.1 continues its industry leading support for real-time RED MX and MX-3D workflows, enriching its feature set to bring out the best in native RED R3D material.”

Mark L. Pederson, Offhollywood CTO and co-founder, notes, “We got on board with RED and SCRATCH as early adopters. It was clear to us that an all-data post workflow is the future of films, TV, and commercials.  We chose SCRATCH for its streamlined workflow, stability, data management tools, and real-time color grading and finishing for HD, 2K, and 4K. It’s the ideal tool for working with native RED R3D files, and especially RED MX-3D. The ASSIMILATE guys are continually updating the features within SCRATCH, so it remains a rock-solid tool and very relevant to us for our future plans.”

SCRATCH v5.1 Demos at RED Events:

REDucation Las Vegas, April 8 – 12, Tropicana Hotel

REDucation will be 2.5 days of hands-on camera practices and 2.5 days of post-production techniques. Lucas Wilson, SCRATCH and RED demo pro, and business development manager at ASSIMILATE, will be showing the latest features and functionality of the SCRATCH-RED MX and 3D Workflows. To register and learn more about REDucation, see http://www.reducation.net

REDUSER NAB 2010 Party, April 14, Tropicana Hotel, 11:00 a.m. – 11:00 p.m: ASSIMILATE’s Lucas Wilson and RED Digital Cinema’s Ted Schilowitz will present content shot using a 3D RED camera system and integrated with ASSIMILATE’s SCRATCH® Digital Finishing Solution on dual RED ROCKET decoding cards in a DI workstation provided from JMR Electronics.  The audience will be wowed by images viewed with standard polarized 3D glasses.  For more information, see http://www.reduser.net/forum/showthread.php?p=574720

Lucas Wilson, ASSIMILATE’s Director of Business Development, notes, “RED training and user events are gatherings of enthusiastic filmmakers and creative pros who enjoy sharing their technical knowledge and creative insights.  REDucation is an incredible learning resource, and if last year is any indication, this year’s RED Day will be a knock-out. We support RED and RED users with first-to-market high-performance DI tools, and we’ll be at these events to show you how SCRATCH V5.1 can simplify your RED workflows. If you’re into RED production or post production, this is definitely the place to be.”

SCRATCH v5.1 Basics
ASSIMILATE’s SCRATCH® v5.1 Digital Process Solution™ is a streamlined, real-time, easy-to-use, cost-effective, resolution-independent, end-to-end pipeline for pre-and-post-production.  A broad spectrum of creative and post artists benefit from the bottom-line advantages of the SCRATCH digital workflow: increased speed and productivity, ability to easily experiment, high quality output to any format, and an up-tick in profits. Whether an imaging project is film (2K/4K), HD/SD, 3D, RED MX, or RED MX-3D, SCRATCH v5.1 enables your workflow of choice. SCRATCH includes a robust core feature set with real-time data management, review/playback, conform/editorial, color grading, compositing, finishing, and final mastering to any format.

ASSIMILATE Demo Suites

During NAB 2010, ASSIMILATE will demo its SCRATCH workflows at its three demo suites located at the Renaissance Hotel (#730, 732, 739), a 3-minute walk from the LVCC south hall.  Highlights include SCRATCH 3D, RED MX-3D, and RED MX data workflows; workflows for mixed formats (film, HD/SD, data); as well as finishing and compositing. To schedule a demonstration, contact nacho@assimilateinc.com or clint@assimilateinc.com

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SCRATCH v5.1 Pumps Up the Power for Creative Pros: 3D, RED MX Stereo, and RED MX Digital Workflows; Finishing Tools

Santa Clara, CA – April 7, 2010 – NAB 2010

At NAB 2010, ASSIMILATE™ rolls out its SCRATCH® v5.1 Digital Finishing Solution with a host of new product features and enhancements that propel creative pros — filmmakers, studios, post facilities, creative teams broadcasters, and agencies — to work at their utmost levels of creativity. SCRATCH v5.1 introduces users to Post 2.0, the next-generation of digital post-production tools to achieve the highest level of quality in digital cinema imagery. At the core of Post 2.0 is SCRATCH v5.1, with the most advanced, cost-effective, real-time digital workflows for 3D, RED Digital Cinema MX and beyond, RED MX-3D, HD/SD, Film, DPX, AVID MXF, or any mix of formats.

Riding the RED MX Wave and beyond:

The RED-ONE Digital Camera has taken the entertainment world by storm. SCRATCH v5.1 leads the industry with first support for RED cameras, such as support for multiple RED Rocket cards in a single SCRATCH system; first dual RED Rocket support for MX R3D; and first non-RED application to support the new RED MX sensor and revised color math, with native real-time playback and adjustment of all on-camera color parameters, such as FLUT, exposure, and curves. Working easily with the native R3D files, SCRATCH streamlines the RED ONE MX workflow and delivers a high-quality master for multiple delivery formats.

3D Obsession:

The thrill of 3D is back in the theater and coming to your home soon. SCRATCH v5.1 continues ASSIMILATE’s mantra for real-time, streamlined workflows with 3D-specific features for enhanced convergence, scaling, and versioning. Post artists are able to work in real-time 3D at all times with direct output to any stereoscopic display system. Additionally, ASSIMILATE exclusively offers the 3ality 3Play Pro for post facilities seeking a flexible, professional quality stereo monitoring system. 3Play Pro enables playback and review of full-resolution HD stereoscopic material on a variety of consumer 3D monitors, as well as non-3D monitors using a variety of Anaglyph formats. And SCRATCH for 3D does not stop here…stay tuned!

Enhanced Color Grading, Finishing, and Compositing:

AVID MXF Support

: SCRATCH v5.1 supports the read and write of every DNxHD format, which provides full compatibility with AVID media for projects originating on Media Composer, Symphony, or DS.SCRATCH v5.1 has enriched its color grading, finishing and compositing tools so that creative pros are able to enhance and sharpen details with masks, create titles, add layered effects, and more easily enhance the look, hues, and subtleties of their imagery.

SCRATCH v5.1 Basics

ASSIMILATE’s SCRATCH® v5.1 Digital Process Solution™ is a streamlined, real-time, easy-to-use, cost-effective, resolution-independent, end-to-end pipeline for pre-and-post-production. A broad spectrum of creative and post artists benefit from the bottom-line advantages of the SCRATCH digital workflow: Increased speed and productivity, ability to easily experiment, high quality output to any format, and an up-tick in profits. Whether an imaging project is film (2K/4K), HD/SD, 3D, RED MX, or RED MX-3D, SCRATCH v5.1 enables your workflow of choice. SCRATCH includes a robust core feature set with real-time data management, review/playback, conform/editorial, color grading, compositing, finishing, and final mastering to any format.

See SCRATCH throughout NAB 2010 Show Floor

See SCRATCH at ASSIMILATE partner booths on the NAB show floor.

ASSIMILATE Demo Suites

During NAB 2010, ASSIMILATE will demo its SCRATCH workflows at its three demo suites located at the Renaissance Hotel (#730, 732, 739), directly across from the LVCC south hall. Highlights include SCRATCH 3D, RED MX-3D, and RED MX data workflows; workflows for mixed formats (film, HD/SD, data); as well as finishing and compositing. To schedule a demonstration, contact

nacho@assimilateinc.com or clint@assimilateinc.com

1 Beyond – DL7630: The SCRATCH workflow will be shown on several turn-key HD systems.

Bluefish 444 – SL5011: SCRATCH will be shown integrated with EPOCH for video deliveries.

Editshare – SL4725: SCRATCH will be shown on the EditShare shared storage solutions – XStream Series – enabling real-time DPX and RED MX workflows, as well as stereo playback.

Facilis – SL3629: SCRATCH will be shown connected to a Terrablock shared storage solution.

IGI – C12415: SCRATCH will be connected to a 4K projection system showing real- time, full-resolution RED MX and to a 2K stereoscopic projection system, showing 2K and stereoscopic workfows.

JMR Electronics – SL 7408: SCRATCH will be shown on a variety of JMR’s high-performance storage solutions.

Rorke – SL8629: SCRATCH will be shown on Rorke’s high-speed storage solutions.

The Studio@B&H – C11022: SCRATCH will be connected to a JVC stereo monitor, showing a real-time SCRATCH workflow and 3D-specific SCRATCH workflow.

Price and Availability

All SCRATCH v5.1 will be available in early May. Contact Key Code Media sales for more information: www.keycodemedia.com

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Assimilate Announces the Release of Scratch v5.0 and Scratch Cine v5.0

December 22, 2009 Leave a comment

As of v5.0, SCRATCH and SCRATCH CINE are released as native 64-bit applications only and will NOT run on a 32-bit operating system. The target OS for v5.0 is Windows 7 64-bit (any edition). Be aware that NOT all graphics cards are fully functional with Windows 7. We urge you to plan your upgrade to v 5.0 and READ CAREFULLY the article on the support site for SCRATCH v5.0 Drivers and Installation issues.  This covers NVIDIA graphics card support, downloading a suitable driver for Windows 7 and additional hardware issues you need to be aware of.

For v5.0 a new license is required. You can request a new license by sending both your current license file and a SCRATCH log file to licensing@assimilateinc.com. The new license is NOT backward compatible. The new license should be placed in the C:\ProgramData\Assimilator\Settings folder.

What is new in SCRATCH v5.0? Here is a just a teaser of the exciting tools now available to you and more fixes and workflow improvements are detailed on the support site.

New 64 bit

-more memory support

-larger memory address space supported=better support for 4k workflow and beyond!

New RED Rocket support

-FAST playback of FULL resolution RED media!

New Implementation of NVIDIA’s CUDA Technology*

-New Real time 32 bit Full Histogram*

-New Real time32 bit Waveform Monitor*

-New Real time32 bit Vector Scope*

 New XML Scripting capabilities

*only NVIDIA cards with CUDA  Compute Capability version 1.3 or higher, support all the new features.

For more information contact Key Code Media sales at: 818-303-3900 or email: sales@keycodemedia.com.

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