Posts Tagged ‘San Diego’

Road Grader Van & 4K Ninjas

September 3, 2008 Leave a comment
Evolution, revolution, rebellion – call it what you will – traditional methods of creating motion media are undergoing fundamental change. It is my quest to leverage the newest technologies to both realize the amazing efficiencies now possible and attain image quality on par with 35mm film. The key pieces are the RedOne Digital Cinema Camera and the digital post process solution offered by Assimilate’s Scratch Cine system.

The Road Grader van is a mobile implementation of a data based pipeline capable of:

– primary grading of 4K footage in real time with full quality de- bayer at 2K or 1080P using a proper control surface for lift, gamma and gain

– complete Final Cut Studio editorial system capable of creating EDLs for conform in Scratch using offline proxies that require no render time

– DPs can view their images on an eCinema color evaluation monitor in a proper viewing environment with color correction applied in real time

– real time layoff to tape via uncompressed HD-SDI in 4:4:4 or 4:2:2 color space

recently added – the ability to view images in full 10 bit space on the HP DreamColor monitor

The future is here; it’s on wheels and it can be on your set – complete with a 4K Ninja. The Road Grader van can give back control of the image to the DP and pre-digest the data from the RedOne to suit your preferred post workflow. We will also make proper backups for safety and so you can always re-master your project for future deliverables with a full 4K RAW color digital data set in hand. The efficiencies of our solution will save you more than we cost and by offering the DP such a high level of feedback so quickly it will improve the look of the project as well.

Next generation digital camera support – the 4K Ninjas and the Road Grader mobile data process solution.

Check out the Road Grader mobile van at the next Red workflow event in San Diego on September 11, 2008 @ Humphrey’s Half Moon Inn & Suites!

AVID Media Composer + Nitrix DX and RED Workflow + SCRATCH Event

September 2, 2008 Leave a comment


KEY CODE MEDIA hits the road and invites you to join us in San Diego for the AVID DX Experience vs RED Workflow seminar. Here are the details:

SEPTEMBER 11, 2008 at Humphrey’s By The Bay | 2303 Shelter Island Drive San Diego, CA

Afternoon session: 1pm-4pm    

We will be introducing you to the new AVID DX product line featuring a comprehensive editing workflow presentation. *Hands-on demos and individual Q&A available.

Evening session: 6pm-9pm

We will present the RED Workflow featuring the Assimilate SCRATCH system and discuss the workflow and the management of files, including RED acquisition and finishing. *Hands-on demos and individual Q&A available.

Both events will be held in the Harborview room. Please RSVP HERE. Questions? Call us: (818) 303-3900.