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Posts Tagged ‘Red’

ASSIMILATE Realizes Record Sales of SCRATCH into RED Workflows in 2010

January 11, 2011 Leave a comment

Key Code Media is proud to relay the latest information from Assimilate. Although there were two recent shifts within Assimilate where Tony and Lucas both left to pursue career changes, Assimilate quickly secured new employees and with the strong growth, we foresee a great year helping our clients invest in Scratch and RED workflows.

Latest SCRATCH Version Includes Support for RMD, REDGamma2, and REDColor

January 11, 2011, Santa Clara, CA, USA – ASSIMILATE (www.assimilateinc.com), a leading provider of powerful post-production tools for digital workflows, today underscored its long-term leadership in supporting 4K set-to-post workflows for RED Digital Cinema camera systems, with the announcement that it realized a 40 percent year-over-year increase of SCRATCH® sales into RED features, commercials, broadcast and music video projects.

The company also experienced record revenue for SCRATCH sales in 2010. New features harnessing the power of SCRATCH include director John Cameron Mitchell’s Rabbit Hole, starring Nicole Kidman, and director Doug Liman’s Fair Game, starring Naomi Watts and Sean Penn. Post production for both films was done by Offhollywood (NYC).

ASSIMILATE maintained its tradition of spearheading support for native RED digital workflows, with the recent v5.2 update to SCRATCH, which supports new technologies including REDColor2, REDGamma2, RED Meta Data (RMD), and is available free to SCRATCH users under maintenance.

“The great thing about SCRATCH is that it always evolves so rapidly when RED changes,” said Arnaud Paris, co-founder and stereographer, Sysmic Films in France. “ASSIMILATE is always the first to react, while others can take weeks or months. Others may claim they have the same workflow, but it’s just not the case.”

With the imminent release of RED’s new Epic camera, ASSIMILATE has already begun working with 5K test footage shot by the first RED Epic users, including New York-based OffHollywood. ASSIMILATE will ship SCRATCH with full Epic support when RED makes the final SDK available.

“The ASSIMILATE team is to be applauded for continually blazing the trail with RED, and for making SCRATCH workflows ready so quickly for early adopters,” said Mark Pederson, CTO and co-founder, Offhollywood. “SCRATCH gives us an extremely rich toolset that smoothly handles any RED footage and metadata. We look forward to the same rock solid support for Epic.”

SCRATCH is the industry’s most comprehensive, high-performance digital cinema and broadcast imaging tool for dailies, conforming, color grading and finishing. Resolution independent, SCRATCH supports native RED 4K, RED MX, RED MX-3D, and ALEXA ARRIRAW, as well as 3D, HD/SD, DPX, AVID MXF, film, or any mix of formats. The SCRATCH v5.2 robust core feature set includes data management, review/playback, conform/editorial, dailies, color grading, compositing, finishing, and final mastering to virtually any format, including DCP.

Jeff Edson, CEO, ASSIMILATE, stated, “SCRATCH is a mature, battle-tested tool suite, with an esteemed pedigree in features, videos, and commercials. Our 2010 sales achievements are a testament to the fact that hundreds of filmmakers and post houses rely on SCRATCH to maximize their creativity and productivity while working in digital workflows. We were one of the very first companies to support native RED formats and we are committed to delivering the most intuitive, stable and reliable suite of tools for the post-production of RED projects.”

About ASSIMILATE
ASSIMILATE, a leading force in developing digital cinema technologies, is transforming the post-production of complex imagery projects with its SCRATCH data workflow and DI tool suite. ASSIMILATE is committed to empowering the broad spectrum of creative and post-production professionals with state-of-the-art, intuitive, data-centric solutions that enable increased productivity and deliver optimal price/performance. Along with data management, SCRATCH features a robust set of DI and post tools for working in any combination of native RED 4K, RED MX and beyond, RED MX-3D, ALEXA ARRIRAW, as well as 3D, HD/SD, film, DPX, and AVID MXF. To learn more, visit http://www.assimilateinc.com. or  http://www.keycodemedia.com/Finishing/D.I/assimilate-and-kcm.html
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Join us at REDucation Community Day: RED Studios Hollywood Dec 9, 2010

December 6, 2010 Leave a comment

JOIN Key Code Media  AT RED STUDIOS FOR THE PREMIERE OF EPIC!

Thursday December 5, 2010

5pm-9pm

It’s a “Community Day” of Epic Proportions!
RED Studios is the location for RED Community Day, an opportunity for attendees to see new RED centric products, mix and mingle with other industry professionals,

 learn best RED practices and catch the latest RED buzz from insiders.

 

See the Epic for yourself at Community Day

VIEW a video interview with Ted Shilowitz covering the “Top Ten” Red Epic Question and then come see it with your own eyes on December 9th.

December 9, 2010 | RED Studios Hollywood
Los Angeles | 5:00 PM-9:00 PM

RED Studios Hollywood
846 North Cahuenga Boulevard
Los Angeles, CA 90038-3704
(323) 463-0808
Get MAP

REGISTER AND GET YOUR TICKETS HERE
Open to the general public and costs $20.00 in advance, $30 at the door.

COMMUNITY NIGHT PROGRAM:

ASSIMILATE – 5:00pm to 5:45pm

TERADEK – 5:45pm to 6:30pm

AJA – 6:30pm to 7:15pm

ADOBE – 7:15pm to 8:00pm

THE FOUNDRY – 8:00pm to 8:45pm

Ted Schilowitz from RED Studios will cap off the evening by introducing Epic

 

RED studios is the location for RED Community Day, an opportunity for attendees to see new RED centric products, mix and mingle with other industry professionals, learn best RED practices and catch the latest RED buzz from insiders.

Part of the popular REDucation series class (December 7-11, 2011) Community Day is Thursday, December 9th from 5:00 PM-8:00 PM at RED Studios in Hollywood. You can expect a cocktail party atmosphere with great food and drink, RED accessories, networking and Epic! Presentations take place throughout the night.

 

CLICK HERE FOR MORE INFORMATION

Autodesk and ASSIMILATE Announce Settlement of copyright infringement

December 3, 2010 Leave a comment

Autodesk and Assimilate yesterday issued a joint release announcing the settlement of their copyright infringement lawsuit.  This is good news in an era of consolidation that Assimilate is now encumbered from this litigation.   Key Code Media is a partner of both Autodesk and Assimilate and view this as positive for all parties, that being said, we do not have knowledge of the confidential aspects of the settlement and the respective impact to either company.

Autodesk has some amazing products and with the recent Flame Premium bundle which incorporates Flame, Smoke and Lustre, the creative community has a compelling and integrated conform, FX and color grade bundle priced competitively in our new economy.  Key Code Media is very bullish on this combined integration.  Additionally, Autodesk has had solid success with Autodesk Smoke on a Macintosh, OSX this past year.  Although sales did not go to the level of expectations most of the community had expected, the interest and momentum has been a plus.   More importantly, Autodesk has brought the pricing of the tools within reach of a much wider part of the market.  Key Code Media is honored to be an Autodesk partner and look to helping them strongly complete their financial year.

I’ve had numerous conversations with Jeff Edson, CEO of Assimilate, about the longer term business ramifications of this litigation.  I am happy that the biggest threat to Assimilate was some draconian ruling by the court such as a “cease and desist order”   Assimilate, with their Scratch grading solution, offers a powerful grading solution priced in the mid range market.   Assimilate is a dispersed Company with no “real” office, or at least no real office I know of.  That keeps them nimble and they make their office in the community: at resellers and clients.  I like what they bring to the game and am happy both companies have worked out their legal issues.

On another Assimilate front, Tony Cacciarelli has moved on to AJA as a product manager and there is unofficial rumblings of another key person moving on in their career.  This being said, Assimilate is actively hiring new talent and in my opinion has a bright future within our industry.

Mike Cavanagh, President, Key Code Media (www.keycodemedia.com)

Here is the official release:
For immediate release

Media Contacts:
Greg Eden                                Aggie Frizzell
Autodesk, Inc.                                ASSIMILATE
greg.eden@autodesk.com                         aggie@assimilateinc.com

Autodesk and ASSIMILATE Announce Settlement

SAN RAFAEL, Calif., SANTA CLARA, Calif., December 2, 2010 — Autodesk, Inc. (NASDAQ: ADSK) and ASSIMILATE, Inc. announced an agreement to settle a pending lawsuit for copyright infringement brought by Autodesk’s subsidiary, Autodesk Canada Co., against ASSIMILATE.

The lawsuit, filed in the United States District Court for the District of Delaware, was based on Autodesk Canada’s purchase of the intellectual property, including copyright interests, in a software program called Cyborg from an English company, 5D Solutions, Ltd.  The Cyborg software provided digital compositing, color correction and various editing and art functions for the post production and visual effects industry.  The lawsuit alleged that ASSIMILATE’s software program, known as SCRATCH, infringed Autodesk Canada’s copyright in the Cyborg software.

The parties have now settled the dispute.  ASSIMILATE acknowledges that it used code and design elements from Cyborg in its SCRATCH product.  ASSIMILATE apologizes for such use.
Pursuant to the parties’ settlement agreement, ASSIMILATE has made a quitclaim of its rights in Cyborg to Autodesk Canada and has received a perpetual license back from Autodesk Canada for use of that code and those design elements and a release for any past use of that code and those design elements.  Other terms of the settlement are confidential.

About Autodesk
Autodesk, Inc., is a leader in 3D design, engineering and entertainment software. Customers across the manufacturing, architecture, building, construction, and media and entertainment industries  including the last 15 Academy Award winners for Best Visual Effects  use Autodesk software to design, visualize and simulate their ideas. Since its introduction of AutoCAD software in 1982, Autodesk continues to develop the broadest portfolio of state-of-the-art software for global markets. For additional information about Autodesk, visit http://www.autodesk.com.

About ASSIMILATE
ASSIMILATE, a leading force in developing digital cinema technologies, is transforming the post-production of complex imagery projects with its SCRATCH® data workflow and DI tool suite. ASSIMILATE is committed to empowering the broad spectrum of creative and post-production professionals with state-of-the-art, intuitive, data-centric solutions that enable increased productivity and deliver optimal price/performance. To learn more about SCRATCH, see http://www.ASSIMILATEinc.com

Autodesk and AutoCAD are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award is a registered trademark of the Academy of Motion Picture Arts and Sciences. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product offerings and specifications at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document. © 2010 Autodesk, Inc. All rights reserved.

SCRATCH is a registered trademark of ASSIMILATE, Inc.

Assimilate Announced the Immediate Availability of Scratch 5.2

November 19, 2010 Leave a comment

Assimilate announced on November 18, 2010 the immediate availability of SCRATCH 5.2

This new version adds exciting new features that enable increased productivity and creativity in both the grading and finishing of complex projects as well as the dailies workflow.

Here are the new features for finishing artists:

-Improved stereo 3D-specific features, such as:

An S-Lock feature that allows artist to keep a left eye/right eye dual view configuration while interactively selecting which stream to grade, sync or visually manipulate. This unique feature brings a far more intuitive approach to stereoscopic color grading.

Convergence, scaling, and versioning that enable a streamlined, highly efficient 3D pipeline

Supported output to any one of the available stereo patterns: side by side, over/under, line interleave, checkerboard, or anaglyph. This new plug-in enables post production facilities to be more competitive by offering a broader range of output options to their clients.

A Consolidate function that seamlessly archives only the conformed media elements of a project into a centralized directory, even when the original files exist in different locations across a network. This function not only saves time when retrieving archived project elements, but dramatically towers storage hardware costs.

New features for dailies production and viewing

-New additions for RED based productions allow Directors, DP’s and post artists virtually unlimited creativity and flexibility in the dailies process.

These features includes:

The association of meta-data based on shots rather than tracks

The ability to easily update R3D settings across multiple clips at once

Support for the REDlogFilm Gamma

Support for auto-sync of Broadcast Wave files (including calculation of slip values) to significantly improve the efficiency of the dailies workflow.

Software download and licensing information

http://www.assimilatesupport.com/akb/Download50154.aspx

For existing clients on valid software maintenance, please note that 5.2 is NOT backward compatible and loading a 5.2 project back into a previous version might cause loss of data. You do not require a new license when upgrading from version v5.0 or v5.1, but when upgrading from a prior version, you will. Please send your log file and old license to licensing@assimilateinc.com

Sales and Evaluations

For product information and evaluations please contact sales@keycodemedia.com or 818-303-3900.

Digital Vision & Key Code Media Present “Nucoda is lighting the Fuse” Launch Event August 18, 2010

August 5, 2010 Leave a comment

Digital Vision and Key Code Media Invite You to Join Us On   

Wednesday August 18, 2010
Nucoda Fuse Launch Event

“Nucoda is lighting the Fuse”

You are invited to an exclusive day of intimate, small group sessions where we will discuss Nucoda Fuse, the new low cost grading solution from Digital Vision, setting a new level for price, performance and functionality for your most demanding projects.

Raise the bar for true performance and functionalities, take your grade, dailies and editorial workflows to the next level. Nucoda Fuse is designed for facilities looking to keep jobs and revenue in house and for anyone involved with RED and other digital cameras working on commercials, episodic and VFX.

With a feature set comparable to Digital Vision’s flagship product Nucoda Film Master, you’ll discover why these systems were chosen for such projects as “Toy Story 3” and “The Chronicles of Narnia”. With an affordable price you now have a chance to increase your services and control the entire digital intermediate workflows in house.

Digital Vision Product Specialist, Gary Jackemuk will demonstrate Nucoda Fuse full integration with Avid codecs and solutions based on real-world workflows that close the gap between dailies, editorial and finishing. WHEN

Session 1 10am-11:30am

Session 2 1pm-2:30pm

Session 3 3pm-4:30pm
 
Session 4 6pm-7:30pm
(evening session, join us for complimentary cocktails and light appetizers)

Wednesday August 18, 2010


WHERE  
Key Code Media
1004 Santa Monica Blvd
Santa Monica, CA 90401
(10th & 11th) 
 
CLICK HERE FOR DIRECTIONS

 LIMITED CAPACITY PER SESSION, REGISTER EARLY TO GUARANTEE A SEAT

CLICK HERE TO REGISTER

Key Code Media Demo Equipment & Overstock Inventory BiAnnual Sale (Burbank) Thursday July 8, 2010

Join Us for Our BiAnnual (Hopefully) Demo Equipment Sale

Thursday July 8, 2010

10am-5pm

These are items used for demonstrations and to outfit our new facility. The time has come to refresh our stock, so we pass along these gently used items to you! All carry a Key Code Media 30 day warranty, including telephone support. These pieces of gear are as little as 6 months old.

These items include but not limited to (Demo Gear and Overstocked items):

Pro Tools / Avid Audio Hardware I/O Hardware

Pro Tools / Avid Audio Consoles

Pro Tools / Avid Audio Computer Cards

Autodesk Smoke Systems

Assimilate Scratch Systems

TC Electronics Audio Gear

Farlight Audio Systems

Blue Sky Controllers

Digital Rapids Hardware Encoders

AJA Mini and Rackmounted Converters

AJA Ki Pro

Digital Vision Complete System

Cine-Tal Monitors

Manfrotto Tripods

JVC Cameras and Monitors

Root6 Content Agents

Matrox I/O Devices

Samsung, Sony, JVC, NEC, and HP Computer Monitors

JBL Speakers

External Hard Drives and cases

Small Form Factor PCs

Rimage Network Disc Printing

Sonnet Storage

Apple Storage

LaCie Storage

Facilis SAN Solutions

Editshare SAN Solutions

APACE San Solutions

Computer PCI Storage cards

…and more!

When

July 8, 2010

Thursday

10am-5pm

Where

Key Code Media

270 South Flower St

Burbank, CA 91502

(Olive & Alameda)

CLICK HERE FOR DIRECTIONS


*No reservations on equipment – first come first serve!

*Credit lines available for current customers in good standing

*Some computer systems and equipment may require preparation time, and may be picked up next week.

*Some systems include hardware, no software.

*You must register online to attend, NO WALK INS PLEASE

CLICK HERE TO REGISTER

Going tapeless and integrate the roundtrip workflow: End to End Digital Workflow for High-End Data Cinematography Lunch & Learn Seminar KCM Burbank June 17, 2010

Going tapeless and integrate the roundtrip Assimilate & Avid workflow

You’re invited to attend an exclusive
Lunch and Learn Seminar
hosted by Key Code Media

“End-to-End Digital Workflow  for High-End Data Cinematography”  

presented by Assimilate and Avid

Thursday
June 17, 2010

Dailies, Color Correction, Editorial, Finishing, Canon, Sony, Panasonic, ARRI and RED.

In this seminar we will present a solution for end-to-end high-resolution data workflow that is cheaper, better and faster for real-time digital workflows for 3D, RED Digital Cinema 4k and beyond, RED 4K-3D, HD/SD Film, Avid MXF and DPX— relevant for producers, directors and post production professionals who are migrating off of film or video.
 

This presentation will be featured on Assimilate Scratch in a Unity environment with a full MFX export and import to Avid Media Composer.  

In this joint presentation, Michael Krulik, Avid Technology, Inc (Senior Applications Specialist) and Tony Cacciarelli, Assimilate, Inc. (Workflow Specialist) will demonstrate the following:

Camera Capture- Drives

Drives-Scratch v.5.1- Render DNxHD MFX in realtime

Editorial in Avid Media Composer 5 – Directly access and edit RED files through AMA, without transcoding. Work natively with more file-based media formats now and in the future. With the new and improved AMA, you can speed up RED workflows by directly accessing RED files (.R3D) in Media Composer without having to prepare them through MetaFuze.

Conform, Color and Finish to original 4.5K (RED) and 2.5K (ARRI) in Scratch  

CAPACITY IS LIMITED, REGISTER TODAY!

WHEN

12:00-12:30pm Lunch & Registration
12:30-1:30pm Seminar

Thursday
June 17, 2010
Free Lunch Seminar

WHERE  
Key Code Media
270 South Flower Street
Burbank, CA 91502
(Olive & Alameda)

CLICK HERE FOR DIRECTIONS

 

CLICK HERE TO REGISTER TO ATTEND 

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