Posts Tagged ‘media composer’

Special MPEG Event by Visionary Forces & Key Code Media “Media Creation & Sharing with Final Cut Studio & Media Composer” Tuesday October 19, 2010

October 1, 2010 Leave a comment

Visionary Forces and Key Code Media welcomes the members of the Motion Pictures Editors Guild

to an exclusive event presented by Key Code Media
Tuesday October 19, 2010

Media Creation and Sharing with Final Cut Studio and Media Composer 5.0″


With the brand new release of Avid Media Composer® 5.0, Avid AMA you can now natively access and edit any movie that can be played in Apple’s Quicktime Player (including Apple ProRes)—- offering you a faster and robust way to manage your media, saving you time and money. 

In this seminar, Key Code Media Senior Applications Editor- Michael Kammes will demonstrate real-world workflows for how facilities in film, post production, episodic tv and other media can begin to leverage both Final Cut Studio and Avid Media Composer® 5.0 to maximize your creative potential. 

In this seminar we will discuss the following:

  • AJA Ki Pro and Apple Final Cut Studio —From acquisition to delivery using the codec core for Final Cut Studio suite of applications


  • Using AJA Ki Pro to record high-quality Apple ProRes 422 QuickTime files direct with Mac-based Avid Media Composer


  • Video capture using Telestream Pipeline™ for Editorial and Finishing on Avid Media Composer  and Final Cut Studio solution on a Mac Pro

and much more (details to be updated!)


Check-In, Networking, Appetizers & Cocktails

Free Seminar
7pm-8pm Presentation
(with Q & A to follow, hands on demos)

October, 19 2010

Key Code Media
270 South Flower St
Burbank, CA 91502
(Olive & Victory)




Avid & Key Code Media Invite You to “Elevate Your Classroom with Avid” Thurs Oct 14, 2010

October 1, 2010 Leave a comment

You’re Invited to an Exclusive Event
presented by Avid and Key Code Media

Thursday October 14, 2010
“Elevate Your Classroom with Avid”

What does it take for students to realize their full potential? Creative teaching programs, dedicated faculty, and the power of technology.

That’s why the world’s leading educators have partnered with Avid® to help empower the next generation of artists and media professionals

From Pro Tools® to Media Composer®, our industry-standard Avid Technology’s industry-standard products help students learn real-world skills and maximize their career opportunities.

Join Avid and Key Code Media for an exclusive event where we’ll discuss complete end-to-end solutions to enhance your school’s video and audio programs.


October 14, 2010

Session 1

9:30am-10am Networking & Check-In

10am-11:30am Presentation

Session 2

2:00pm-2:30pm Networking & Check-In

2:30pm-4pm Presentation


Key Code Media
270 South Flower St
Burbank, CA 91502

(Olive & Verdugo)


“Knowing how to use Avid solutions is a prerequisite for working in the media and entertainment industry.”
– Jennifer Bryant, Product Specialist (Ponitz Career Technology Center, Dayton Public School District)





Avid Technology Announces DS 10.5 Software Only At IBC

September 11, 2010 1 comment

Just when we thought DS was dead…….  Avid Technology announces DS 10.5 at IBC 2010 today.

The announcement includes the following information:

Avid DS 10.5 offers an extensive feature-set to help customers manage their project pipeline, including but not limited to:

  • All-in-one graphics and compositing capabilities that help speed project turnaround by eliminating the need toggle between software applications to render media.
  • Full 2K playback or HD RGB 4:4:4 proxies for precise color correction and data management of effects and titles, ideal for finishing television projects.
  • REDRocket Accelerator card support to bring increased power for transcoding and the ability to render from any resolution, offering customers the real-time capabilities identical to standard video or film-based media workflows.
  • Increased access to the full creative toolset of AVX2 effects, including those from Boris FX, Sapphire and The Foundry, to streamline workflow at any stage of the editorial process.

Software DS 10.5 is priced at $9995 USD for professional licenses and each comes standard with a copy of Media Composer® 5 software.  DS 10.5 is recommended for use with the HP Z800 workstation series.

OK….so what does this really mean?   Well, since I’m only reading announcements from the web, I’ll give my best take.

1) Avid has officially moved DS off expensive low performing hardware of the Nitris BOB, not to be confused with Nitris DX.  The Nitris BOB was getting old and relatively useless.  On the 10.0 DS release, file independence and most of the other featured announcements had already been blessed, meaning resolution independence, Red Rocket, Stereoscopic workflow and the AVX 2.0 tool set.  So the big announcement is no expensive break out box.

2) Avid includes Media Composer 5.x which effectively makes the price of Software DS 10.5 at $7,495, which is half the price of Autodesk’s Smoke on a Mac.

3) Adding an AJA Kona3G (  card for $1,995 or a Bluefish Epoch (priced at around $3,495 (ballpark) ( gives one a very powerful workstation at a turnkey price in the sub $20k range.

4) The big question that the DS faithful will want to know is where does DS fit in the roadmap of the new Avid?  DS has had multiple lives going back to the mid 90’s when Microsoft was the Corporate father.  Is DS alive and well?  That question is a lot tougher to figure out.  My take is at this price, this is the cleanest conform for Avid Media Composer systems finishing in 2K or above.  The need to use DS for 444 is no longer relevant since both the Media Composer and Symphony systems can digitize and lay back in 444 with the NitrisDX IO.  Will Avid Technology continue a development path or will they look to integrating feature sets into other product.  DS does do some cool things that have now become overlooked, primarily the use of the integration of Elastic Reality’s morphing functions (Avid purchased Elastic Reality in 1996) and the use of the old Parallax (a 1995 purchase) of Advance (Illusion) compositing tool sets including the famous node based compositor and Matador, the excellent paint program with great roto.  Of course, these technologies were cutting edge in 1996 and a lot of work has been done since in the paint environment and compositing world since then.

My personal take and perspective is that the world has changed a lot since DS was last a popular finishing tool and a good portion of Avid’s client base does not need any more than 444 which keeps them in their world of the “mediacomposer” interface.  I think, where niche projects need the advanced AAF Avid conform for 2K projects, DS will have a fit and can then pass along the files to a color grading system such as Assimilate’s Scratch or Digital Vision’s Nucoda FilmMaster.

Long term, the community will need to see the feature set advancement or integration into what has been my personal recommendation I’ve given to Avid since 1999 to integrate Symphony’s interface with DS’s toolset and resolution independence.

for the complete Avid DS 1.05 release-

btw   we will get our hands on this as soon as available.

Mike Cavanagh

for more information, call us at Key Code Media  818-303-3900

Avid & Key Code Media (Seattle) Present “On Tour with Avid Media Composer®5” August 11, 2010

Join us for the official Media Composer® 5  Northwest launch date at
Key Code Media in Seattle 

  Join Avid and Key Code Media
Wednesday August 11, 2010

On Tour with Media Composer® 5

Catch the New Media Composer 5 Live
And see why all the excitement triggered 11,000 tweets (#avid) and counting

Stop wasting time transcoding and start editing now! Meet the brand new Media Composer® 5—-live on tour and see how effortless storytelling can be.

You can now do more than ever, and it’s even easier to use. 


-Edit QuickTime, RED, Canon 5D/7D, and other tapeless formats instantly—-without the wait.

Work faster and easier than ever with the newly enhanced interface and Smart Tool

-Set up a cost-effective Matrox monitoring solution
-Mix a mishmash of media in the timeline without converting
And much more

You’ll also have the opportunity to ask questions and
test-drive Media Composer 5 yourself after the presentation, so be sure to stick around!
Check In & Lunch



Wednesday, August 11, 2010

Key Code Media
200 W.Thomas St Ste 100
Seattle, WA 98119
(3rd Ave W & 2nd Ave W)



Making Your Media Matter: Integrated Workflows Using Media Asset Management Solutions for FCP & Media Composer- Lunch & Learn Seminar Wed July 28, 2010

Join CatDV & Cache-A along with Key Code Media
for the summer edition
Lunch & Learn Seminar Series

“Making Your Media Matter: Integrated Workflows Using Media Asset Management Solutions”

July 28, 2010


When production deadlines are tight, and budgets tighter still, Creative Cow’s Blue NAB 2010 Blue Ribbon and Videography Magazine 2010 Vidy award winner—-CatDV is the cost-effective, flexible solution to the challenges of managing a large number of media assets. In a file-based world where the needs for a highly reliable, secure storage medium for content archiving, access and interchange, the Pro Cache5 (Cache-A) is the new industry standard back up solution.

In this seminar, we will present the CatDV asset management product working in conjunction with Apple Final Cut Pro and Avid Media Composer® integrated into a unique workflow leveraging Telestream Pipeline and Cache-A’s LTO5 back up technology.

Imagine having all of your assets online with a corresponding high resolution high resolution mezzanine file archived and this system being fully automated and your media being available via a web browser, it’s that easy!

We will also demonstrate:

  • Efficient logging
  • Archiving
  • XML based workflows
  • Enforcing best practices
  • Web components (web clients and HTML publisher)
  • MXF workflows
  • Tape Library management


Check-In and Lunch

12:30pm-1:30pm Seminar

July 28, 2010

Key Code Media
55 Hawthorne St Ste 430
San Francisco, CA 94105

(Howard & Folsom)



Digital Vision & Key Code Media Present “Bring High End Color Grading to Your Avid Projects From Start to Finish” March 18, 2010

  Digital Vision and Key Code Media Invite You to Join Us On

Thursday March 18, 2010

“Bring High End Color Grading to Your Avid projects From Start to Finish”

 Integrated Workflow Solution with Avid & Digital Vision


You are invited to an exclusive evening event that will feature a presentation of the most efficient and powerful, non destructive, file based post workflow collaboration, the Digital Vision Film Master and Avid Media Composer.

Digital Vision Product Specialist, Gary Jackemuk and Key Code Media Director of Technology, David Sconyers will demonstrate the integrated workflow between Avid and Digital Vision, including Unity SAN collaboration, AAF, MXF based metadata round-trip and native digital camera format supports.  


At this event you will also learn:  

  • How to create & carry color grading decisions from “on set” to “Digital Dailies” and then ready for Avid Media Composer in native MFX/DNXHD format
  • New features in Avid Media Composer v4 to help increase productivity and revenue
  • How to conform the Avid AAF timeline side of Film Master to the high resolution DNxHD, DPX, R3D, RED Files, ARRI files and other formats while viewing the media directly from the Unity 
  • Apply advanced color grading tools to deliver the best possible image for unprecedented development looks
  • Apply advanced image restoration tools such as grain, de-grain, scratch and dust removal and optical effects
  • How to manage the difficult task of tracking color grading decisions across complex editorial changes
  •  Lock picture and deliver directly to tape master, file master for film out or back to Avid for mastering

Join us for complimentary cocktails and appetizers and also meet Keith Roush, Senior Colorist and Founder of Roush Media, who has been working with these innovative end-to-end workflows on a variety of exciting projects at their Burbank post production boutique facility.

Digital Vision is the first company to demonstrate a truly efficient end-to-end workflow with Avid, showcasing instant access to media and timeline metadata from Avid Unity Isis and Avid Interplay.


6:00pm-6:30pm Check In & Cocktail Reception
6:30pm – 8:00pm Demonstration

Thursday March 18, 2010


Key Code Media
270 South Flower Street
Burbank, CA 91502
(between Olive & Alameda)



Avid Technology Quicktime Codec Update

February 27, 2010 Leave a comment

The QuickTime codecs v2.2.1 addresses an issue encountered in Avid Media Composer v4.0.5, Avid Symphony v4.0.5, and Avid NewsCutter v8.0.5 in which DVCPro, MPEG, and Avid DV exports result in black video. See KB Article 350631 for additional information regarding this issue. Mac and PC versions of the installers can be downloaded below. For more information about these codecs visit the Avid QuickTime Codecs LE 2.2.1 Specifications page. For complete install instructions, reference the ReadMe file below.

Avid Codecs LE v2.2.1 ReadMe
Avid Codecs LE v2.2.1 Installer Mac
Avid Codecs LE v2.2.1 Installer PC