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Drive Prices and Flooding in Thailand…The ramifications and solutions for media

November 29, 2011 Leave a comment

The flooding in Thailand is real and will impact the media and post production business.  After the Japan tsunami issues with Sony SR stock, now as tape-less acquisition becomes the standard, hard drives are becoming harder to find and more expensive.

Key Code Media is receiving weekly price increases from our drive suppliers.  Many of our other suppliers who have extended inventories are creating a sense of urgency to us to buy now, rather than being in a situation where they run out of inventory.

Straight from Bloomberg BusinessWeek (http://www.businessweek.com/ap/financialnews/D9R9SF5G0.htm)

Oct. 12: Seagate Technology PLC, which makes hard drives, says its factories in Thailand have been operational, but it may have difficulty making hard drives because of constraints in getting parts.

Oct. 17: Computer hard drive maker Western Digital Corp. says flooding damage to its Thailand locations will have a significant impact on its operations and its ability to meet customer demand the rest of the year.

Oct. 18: Apple Inc. CEO Tim Cook says he is “virtually certain there will be an overall industry shortage of disk drives.” Cook warns that Apple’s Mac lines will be most affected.

Nov. 21: Hewlett-Packard Co. says supply constraints should start to ease by the end of the fiscal second quarter, which ends in April. But the company says the situation remains dynamic. “I’ve been on the phone with the heads of all four of our disk drive partners and I’m not even sure they have a complete picture about when they’re going to be back up and running,” CEO Meg Whitman said. She says the company expects to get more than its fair share of drives because of long-term relationships with suppliers, but “this is going to be pretty tough for the industry.”

Hard drive limitations and price increases are real and will be an issue through June 2012.  So what should the post production industry do?

The easy answer, buy hard drives now before they get more expensive.  The harder answer is with tight margin and projects not confirmed, buying drives in anticipation of a shortage is tough and risky approach.  Key Code Media’s recommendation is to evaluate LTO-5.  We represent a couple key archive and asset management technologies allowing for quick archive and retrieval.  LTO-5 stores 1.5TB of data and is priced, per cartridge under $60.  With the stability of a 30 year shelf life, LTO-5 provides reliable archive and now with LTFS, can be used in place of fire wire drives and traditional video tape.  We carry two companies products which start below $8,000 that can get our clients over the drive shortage hump: Cache-A and StorageDNA.

Give us a call to further discuss: 818-303-3900, 415-221-0300, 206-728-4000, 310-401-6700 and 949-757-0303

http://www.keycodemedia.com

http://cache-a.com/products.php

http://www.StorageDNA.com

 

 

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Media Creation & Sharing with Final Cut Studio and Media Composer® 5.0 Lunch & Learn Seminar (KCM SF) Tues Sept 14, 2010

August 23, 2010 1 comment
Join Apple, Avid and Key Code Media
for the summer edition
Lunch and Learn Seminar Series

Tuesday September 14, 2010

“Media Creation and Sharing with

Final Cut Studio and Media Composer 5.0″

 

 With the brand new release of Avid Media Composer® 5.0, Avid AMA you can now natively access and edit any movie that can be played in Apple’s Quicktime Player (including Apple ProRes and .mov files captured by Canon 5D and 7D cameras), offering you a faster and robust way to manage your media, saving you time and money. 

In this seminar, Key Code Media’s Senior Applications Editor- Michael Kammes  will demonstrate real-world workflows for how facilities in film, post production, episodic tv and other media can begin to leverage both Final Cut Studio and Avid Media Composer® 5.0 to maximize your creative potential. 

In this seminar we will discuss the following:

 AJA Ki Pro and Apple Final Cut Studio —From acquisition to delivery using the codec core for Final Cut Studio suite of applications

Using AJA Ki Pro to record high-quality Apple ProRes 422 QuickTime files direct with Mac-based Avid Media Composer

Video capture using Telestream Pipeline™ for Editorial and Finishing on Avid Media Composer  and Final Cut Studio solution on a Mac Pro

 and much more (details to be updated!)

WHEN

12:00pm-12:30pm

Check In & Lunch

12:30pm-1:30pm Seminar

 

Free Lunch Seminar

 Tuesday September 14,  2010

WHERE

 Key Code Media
55 Hawthorne St Ste 430 
San Francisco, CA 94105  

 CLICK HERE FOR DIRECTIONS

 

CAPACITY IS LIMITED, REGISTER TODAY!

CLICK HERE TO REGISTER TO ATTEND