Posts Tagged ‘Genarts’


January 20, 2009 Leave a comment



Acquisition is Key Component of GenArts’ Aggressive Growth Strategy

Cambridge, MA. January 20, 2009 — GenArts Inc., the leading provider of digital visual effects software for the film, broadcast and video industries, announced today it has signed a definitive agreement to acquire SpeedSix Software Limited. As of today, all SpeedSix employees will join the GenArts team and remain in the UK. In addition, SpeedSix’s renowned Monsters and Raptors visual effects will be sold and supported in their current form alongside GenArts Sapphire, creating the industry’s most compelling family of state-of-the-art image processing and synthesis effects software.

The acquisition is part of GenArts’ aggressive growth strategy fueled by last year’s investment from Insight Venture Partners of New York. CEO Katherine Hays took the reins in June, 2008 and announced her intent to accelerate the company’s growth via acquisitions and strategic partnerships.

“We’re excited to announce the acquisition of SpeedSix as an initial step in our growth plan,” Hays said. “For over 12 years, GenArts has built a reputation for visual effects that inspire our customers to create the Academy Award-winning magic that has thrilled and delighted audiences around the world. We believe that the creativity and passion of our combined company will allow us to achieve new heights with our technology while leveraging our complementary businesses to create unequalled value for our customers in the years to come.”

SpeedSix’s Monsters and Raptors plug-ins feature powerful tools including retiming, particle effects, lens distortion matching, fire, and organic fluid backgrounds. Monsters and Raptors have been used throughout the film and video industry to create effects for some of the most popular movies, television and advertising produced in the industry.

Steve Hayes, Director of SpeedSix commented, “We’ve always admired GenArts and the outstanding reputation they have built over the last decade. We share their commitment to deliver the highest quality, most organic and most original visual effects tools in the world. We’re proud to be joining the GenArts family and look forward to working together to create exciting new products that allow filmmakers and vídeo artists to explore the limits of their imagination and create the entertainment experiences that continue to amaze us all.”

About GenArts
Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects for the film, broadcast and video industries. GenArts Sapphire equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate as software plug-ins into leading editing and compositing systems from Adobe, Apple, Avid, Autodesk, Assimilate, Digital Vision, Eyeon, FilmLight, The Foundry, Quantel and SGO.

Sapphire has become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including
Iron Man, Indiana Jones and the Kingdom of the Crystal Skull, The Hulk, Spider-Man 1, 2 and 3, The Chronicles of Narnia, The Lord of the Rings trilogy, Star Wars – Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI.

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GenArts: Sapphire Plug-ins for OFX products

September 3, 2008 Leave a comment


GenArts is pleased to announce the immediate availability of Sapphire Plug-ins for OFX products. Our entire collection of more than 200 Sapphire effects can now be easily applied by users of The Foundry’s Nuke, Autodesk Toxik, Eyeon Fusion, FilmLight Baselight, Digital Vision Film Master, and Assimilate Scratch.

Key features of Sapphire Plug-ins for OFX products:

Over 200 effects.

Support for Windows 32 & 64, Linux 32 & 64 and Mac OS X.

All plug-ins have multiple options and parameters that can be adjusted and animated for creating an unlimited range of effects.

Resolution independent, antialiased, high quality images.

Online hyper-linked documentation for all plug-ins.

Dual-core, quad-core and 8-core support for faster rendering.

On-screen user interface for visual control of many parameters.

Floating license option available.

Availability and Pricing:

Sapphire Plug-ins for OFX products can be purchased directly from GenArts or through our worldwide channel of authorized resellers. Pricing and purchase info can be found on our web site:

A free 3-week trial of Sapphire Plug-ins is available online at:

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Genarts Sapphire Plug-ins 2.07 for Avid AVX Products is now available!

Genarts Sapphire Plug-ins 2.07 for Avid AVX Products is now available!



This version includes support for the new Avid 3.0 versions  and Windows Vista. 
Also added support for Mac OSX Leopard, and automatic conforming of sequences that used Sapphire v1 to Sapphire v2/AVX2 with recent Avid versions.
This is a free maintenance release for existing v2 customers  and your current serial number should just continue to work. The new version can be downloaded and installed from here:

for Windows:




If you are still running Sapphire v1, please contact your sales representative at Key Code Media to find out how to upgrade: 818-303-3900 or email:

For a complete list of the 45+ new effects and many new
features in v2 please visit:


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