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Posts Tagged ‘final cut’

Apple Final Cut Pro X and the ensuing land grab of Avid and Adobe

June 30, 2011 1 comment

Word….The Apple professional editorial universe has gone bonkers.  The best explanation I’ve heard from a friend/client is the Final Cut Pro change is like Microsoft changing Word and all old files are not compatible or integrate with any of the other Microsoft applications you use with Word.  As an Apple and Avid and Adobe partner, this is as disruptive as it gets.  Editors don’t like radical changes and FinalCut X’s innovations has freaked a lot of people out.

The editorial camps have been carved into three camps: Apple FinalCut (comprised of either younger editors or people who got totally fed up with Avid over the years), Avid users and a much smaller contingent (of people cutting beyond web and weddings) of Adobe CS5+ users.  Overall, Avid and Apple battled.  Apple, in my opinion, won the second tier markets and the tier one markets with the younger editorial crowd.  Heck, even Angus Wall won an emmy for The Social Network cutting on Final Cut.  Yes, Angus made his initial mark cutting music videos on the Avid MediaComposer, back in the day.  FinalCut became the cool product to cut on and for most people contracting editorial services, a lower priced rate.  My opinion is that the younger editors charged less per hour and that was the larger contributor to a lower rate.  Anyway, Apple announced the new X and discontinued FinalCut 7.

X is the future and 7 is yesterday, so move on, upgrade off the app store and move on.  What….you say you need to make EDLs.  They are yesterday or even the last millennium, so what if the studio where you cut trailers requires an EDL to create the matchback.  Studios are yesterday, it’s all about electronic distribution vehicles like Amazon and Itunes, they don’t require EDLs.  Where am I going here…well, a large contingent of FinalCut editorial houses are totally pissed.

My short term opinion is simple, don’t jump off any bridges, this as every change will work itself out.   Apple will either recognize that they should have named FCP X “ImoviePro” or rethink the disruptive product introduction and re-tool their strategy.  I’ve known the key product developers at Apple (even before they were at Apple), they are smart people and understand post production intimately.  If they want to make changes, they already know what needs to be done.  If Apple has defined the next growth market to be Imovie upgrades, well the professional FCP 7 users are SOL.  Round one of FCPX does not look good for legacy workflows, but there are cool new innovations, just not multi user workflows…yet.  That being said, I’m still unclear as to whether MediaComposer 5.5 will work on Lion, but hope to know by end of next week.

Editorial software is now cheaper than plug ins (or close) and having access to more than one workflow and software can help maximize the quality of projects and the productivity of editors.  Download free copies of Avid MediaComposer http://www.avid.com/mctrial  and try out Adobe CS5.5 (couldn’t find if their is a trial).  Minimize your risk and stay educated on options.  With new management, Avid has radically changed their approach towards users and the economics while Adobe will continue to innovate their editorial tools and in my opinion have the best video web solutions on the planet.

Editorial is being driven to commodity status, editors are creative people and creating differentiation is tough while maintaining rates in a tough economy.  The broader the set of deliverables you can provide, the greater your value.  Key Code Media will be having a major event and streaming it to get together top level editors to help sort out all the craziness.  Stay tuned, the trailer is in development and will be the most intense invite we’ve ever put together.  Mark late July for the event of X. Simultaneously in Seattle, Santa Monica, San Francisco and Burbank tied together by LifeSize HD teleconferencing and Newtek’s Tricaster 850 Extreme streaming the event.

That being said, Gary Greenfield and Kirk Arnold are coming to the epicenter of editorial world, Los Angeles,on July 13 to have some type of event and want to spread the word.  Me being the tool that I am, will help communicate this.

http://community.avid.com/blogs/avid/archive/2011/06/30/making-great-products-to-serve-professionals-is-our-lifeblood.aspx

Apple Final Cut ProX Released- first commentary

June 21, 2011 1 comment

Key Code Media’s Michael Kammes Application Editor gave a first pass of the highlights of Apple’s just released FinalCut X.  We will be downloading FinalCut X at Key Code Media today to start a deeper dive into understanding the new application and determine where this complete re-write falls into the professional’s editorial spectrum.

Presently, the software is only available on the App Store.  Key Code presently has no word on how Apple will sell physical copies or VAR programs. Present pricing is broken out with the main$299.99 for FCP X application, plus the options of $49.99 for Motion 5 and $49.99 for Compressor 4.

Overall, the new FinalCut X has a lot of cool features and Apple is definitely a trendsetter.  Interestedly enough, the landing page at Apple.com highlights iCloud.  Auto-Analysis seems like a very interesting .  Here’s the direct quote from the Apple site

“Final Cut Pro dramatically speeds up preparing your media by analyzing your source material in the background while you edit. Content Auto-Analysis scans your footage and creates metadata based on the way editors like to work — with range-based tags for media attributes, camera data, shot type, and whether the shot contains one person, two people, or a group. Use these tags to sort, filter, and search your clips.

Set up Auto-Analysis to occur during import, or analyze clips later if you prefer. Content Auto-Analysis also performs processor-intensive analysis ahead of time for features such as image stabilization, corrections for rolling shutter distortion, color balance, and repairs for typical audio problems. Then you can use these features in real time as you edit.”

Aside from all of the cool kid stuff, here are the things you NEED TO KNOW: DVD Studio Pro is gone and some features of Color and Soundtrack Pro are rolled into FCP-X, but are not standalone apps. There is no capture from tape ability (AKA Log & Capture).  Instead, an editor would use the capture tools provided by AJA and Blackmagic. Capture from a  USB drive or Firewire camera or still camera is supported.  Here’s how to find out whether your camera work with FCP -X? http://help.apple.com/finalcutpro/cameras/en/index.html This also means that output (PLAYBACK) to an external monitor is at the mercy of AJA / Blackmagic, Matrox and other IO board companies.   I anticipate Thunderbolt to be the Holy Grail for this, or for AJA and BM to update some drivers for the Kona and Decklink series.

FCP X and FCP 7 can be on the same machine, same partition. FCP X will move some FCP file around, however. There is no multicam (currently) There is currently no way to import OLD FCP (pre FCP X) projects into FCP. The is no OMF ability. This means (currently) sending to Pro Tools or Soundtrack Pro is not available.

Machine requirements: Mac computer with an Intel Core 2 Duo processor or better 2GB of RAM (4GB of RAM recommended) OpenCL-capable graphics card or Intel HD Graphics 3000 or later 256MB of VRAM Display with 1280-by-768 resolution or higher Mac OS X v10.6.7 or later 2.4GB of disk space Format support (notice no RED). Many of these files listed below are TRANSCODED IN THE BACKGROUND for an optimal editing experience and playback (ProRes), so, pseudo-real time support. H.264 from GoPro and iFrame cameras H.264 from DSLR cameras Broadcast Wave Format DV, DVCAM, DVCPRO, DVCPRO 50, and DVCPRO HD HDV Panasonic AVC-Intra, including AVC-Intra 100 and AVC-Intra 50 Sony IMX, XDCAM HD, XDCAM HD422, and XDCAM EX JVC-created XDCAM EX Canon XF MPEG-2; ingest supported with additional software AVCHD, including Panasonic AVCCAM and Sony NXCAM Uncompressed 8- and 10-bit SD and HD Apple Intermediate Codec Still images including PSD, BMP, GIF, RAW, JPEG, PNG, TGA, and TIFF Compressed audio including AAC, AIFF, BWF, CAF, MP3, MP4, and WAV

Here are some useful links to access to learn more: Apple Landing Page: http://www.apple.com/finalcutpro   http://www.apple.com/finalcutpro/all-features/      http://www.apple.com/finalcutpro/specs/       More links: http://www.larryjordan.biz/goodies/blog.html

Overall, we’d like to hold back on any commentary about the in depth workable differences between FCP 7 and FCP X until we have some legitimate drive time.  This update was condensed from the presentation today.

.: michael kammes mpse .: senior applications editor . post workflow consultant .: audio specialist . act fcp . acsr

Automated DVD and Transcoding Automation Seminar

March 6, 2011 Leave a comment

Getting your rich media message out, is becoming more confusing and arduous.  DVD, Blu Ray, YouTube, Web streaming, Itunes, HTML 5 and Flash.  Doing it right takes time, join Key Code Media to see an integrated automated approach which from TV/Film production to Advertising and Corporate, a price performance solution is available which will pay for itself in labor savings in under six months.

In this hour long presentation we will show the complete automation through to fully authored and labeled DVD’s utilizing Rimage DVD duplicators and management of media through automated delivery of media along with meta date for post, archive and asset management.
We will take you through the full tool set of Content Agent and show you real world examples of automating all aspects of file output and distribution that will make you more efficient and save you a ton of time!

Advertisers: Digital Signage utilizing automated DVD playlists and delivery to Asset Management Systems

Film Dailies: Completely automated film dailies deliveries through independently visibly water-marked DVD’s through to email and FTP deliveries

Corporate: Communication through moving images has never been more accessible. We will discuss the complications of merging broadcast and computer video standards and how Content Agent makes a complicated task simple.

Education: From application for film school to delivering media for analysis whether it be for football or media studio showreels.

We’ll also showcase “Life in a Day” a Ridley Scott, Google™ sponsored film, featuring consumer based video with no timecode, that was transformed for editing and online delivery for theatrical release

 

WHEN

TUESDAY MARCH 8, 2011 BURBANK (http://bit.ly/fw1NBY)  |Thursday March 10 in Santa Monica (http://bit.ly/gJvZrl)

SESSION 1 10-12PM

SESSION 2 1PM-3PM

SESSION 3 4PM-6PM
(join us for lite snacks & cocktails)

 

Learn How to Leverage Digital Media for Your Broadcast & Media Lab Curriculum Sat March 12, 2011

Key Code Media Invites You to Attend an Exclusive Event Just For Professional Digital Media Educators

Saturday March 12, 2011

“Learn How to Leverage Digital Media
for Your Broadcast & Media Lab Curriculum”
Join us at our Burbank demonstration facility where you will have the opportunity to mix and mingle with our post workflow consultants, technical services and integration team
and network with industry peers

This kick off event was tailor made for you and will feature hands on product demonstration and discussion on

-Acquisition, Content Creation, Multi-Media, Editorial, Media Management and Distribution

-Introduction to Our Educational Partners: Avid Technology, Apple, Adobe, Avid, G-Tech and NewTek *** (this list subject to change with no notice)

-Keynote Address
“The State of the Education and How to Overcome the Hurdles and Be Successful”

Keynote Speaker
Jon Amador
College of the Canyons
(Media & Arts Department Chair)
Jon is Professor of audio and radio media in the Radio, Television & Film Department, with BFA and MFA in Music and Sound Design from California Institute of the Arts. Jon has taught at College of the Canyons for the past 9 years, and is a graduate of the Associate Program. He has been active in developing career technical education for students who seek entry into the media and entertainment industries, and has also been involved in the professional development of faculty who seek to infuse technology in their teaching practices. Recently, Jon has initiated an initiative to bring interactive audio and video to the college via podcasting technology, where he brings his influences in the study of media and technology to the broader college community.

WHEN

SATURDAY
MARCH 12, 2011

10:30-11am Check In & Coffee

11:00-12:00pm
Educational Introductions & Keynote Address

12pm-2pm
Fire Up the Grill, It’s Taco Time!
Cold Beverages, Hands on Demos & Networking

WHERE

Key Code Media
270 So Flower St Burbank, CA 91502
(located between Olive & Verdugo)

CLICK HERE TO REGISTER

February 1, 2011 1 comment

Apple, Avid and Key Code Media present

An Evening Discussion of

“The Future of Non Linear Editing”

Join us for an evening discussion at the Delancey Street Foundation Screening Room

Panelists:

Casey Richards (Avid Technology, Inc: Applications Specialist)

Steven Cohen (Motion Picture Editor, Author of “Avid Agility”)

Jim Duvardo (Hoff Productions: Chief Engineer)

Tony Welch (Beyond Pix Studios: Creative Services Director)

 Moderator: Michael Kammes (Key Code Media: Senior Applications Editor & Post Workflow Consultant)

Learn how editors and producers are dealing with Avid and Final Cut Pro hybrid workflows on their projects.

As Non Linear Editorial tools have become commoditized, the process for many is still a painstaking task. Acquiring the tools may be easy but using them in a highly technical and collaborative environment can be quite difficult.

Our panel will discuss how some of these tools and workflows are being managed in real production environments, including Avid and Final Cut workflows and in open environments where both tools are present and contributors to the final production.

WHEN

Wednesday

February 16, 2011

Cocktail Reception 5:30pm-6:30pm

Panel Discussion 6:30pm-8pm

WHERE

Delancey Street Foundation Screening Room

600 The Embarcadero

(Between Brennan Street & Embarcadero)

San Francisco, CA 94107

1st (25) registrants to arrive will receive a FREE copy of Steven Cohen’s “Avid Agility”

CLICK HERE TO REGISTER