Posts Tagged ‘color grading’

ASSIMILATE Realizes Record Sales of SCRATCH into RED Workflows in 2010

January 11, 2011 Leave a comment

Key Code Media is proud to relay the latest information from Assimilate. Although there were two recent shifts within Assimilate where Tony and Lucas both left to pursue career changes, Assimilate quickly secured new employees and with the strong growth, we foresee a great year helping our clients invest in Scratch and RED workflows.

Latest SCRATCH Version Includes Support for RMD, REDGamma2, and REDColor

January 11, 2011, Santa Clara, CA, USA – ASSIMILATE (, a leading provider of powerful post-production tools for digital workflows, today underscored its long-term leadership in supporting 4K set-to-post workflows for RED Digital Cinema camera systems, with the announcement that it realized a 40 percent year-over-year increase of SCRATCH® sales into RED features, commercials, broadcast and music video projects.

The company also experienced record revenue for SCRATCH sales in 2010. New features harnessing the power of SCRATCH include director John Cameron Mitchell’s Rabbit Hole, starring Nicole Kidman, and director Doug Liman’s Fair Game, starring Naomi Watts and Sean Penn. Post production for both films was done by Offhollywood (NYC).

ASSIMILATE maintained its tradition of spearheading support for native RED digital workflows, with the recent v5.2 update to SCRATCH, which supports new technologies including REDColor2, REDGamma2, RED Meta Data (RMD), and is available free to SCRATCH users under maintenance.

“The great thing about SCRATCH is that it always evolves so rapidly when RED changes,” said Arnaud Paris, co-founder and stereographer, Sysmic Films in France. “ASSIMILATE is always the first to react, while others can take weeks or months. Others may claim they have the same workflow, but it’s just not the case.”

With the imminent release of RED’s new Epic camera, ASSIMILATE has already begun working with 5K test footage shot by the first RED Epic users, including New York-based OffHollywood. ASSIMILATE will ship SCRATCH with full Epic support when RED makes the final SDK available.

“The ASSIMILATE team is to be applauded for continually blazing the trail with RED, and for making SCRATCH workflows ready so quickly for early adopters,” said Mark Pederson, CTO and co-founder, Offhollywood. “SCRATCH gives us an extremely rich toolset that smoothly handles any RED footage and metadata. We look forward to the same rock solid support for Epic.”

SCRATCH is the industry’s most comprehensive, high-performance digital cinema and broadcast imaging tool for dailies, conforming, color grading and finishing. Resolution independent, SCRATCH supports native RED 4K, RED MX, RED MX-3D, and ALEXA ARRIRAW, as well as 3D, HD/SD, DPX, AVID MXF, film, or any mix of formats. The SCRATCH v5.2 robust core feature set includes data management, review/playback, conform/editorial, dailies, color grading, compositing, finishing, and final mastering to virtually any format, including DCP.

Jeff Edson, CEO, ASSIMILATE, stated, “SCRATCH is a mature, battle-tested tool suite, with an esteemed pedigree in features, videos, and commercials. Our 2010 sales achievements are a testament to the fact that hundreds of filmmakers and post houses rely on SCRATCH to maximize their creativity and productivity while working in digital workflows. We were one of the very first companies to support native RED formats and we are committed to delivering the most intuitive, stable and reliable suite of tools for the post-production of RED projects.”

ASSIMILATE, a leading force in developing digital cinema technologies, is transforming the post-production of complex imagery projects with its SCRATCH data workflow and DI tool suite. ASSIMILATE is committed to empowering the broad spectrum of creative and post-production professionals with state-of-the-art, intuitive, data-centric solutions that enable increased productivity and deliver optimal price/performance. Along with data management, SCRATCH features a robust set of DI and post tools for working in any combination of native RED 4K, RED MX and beyond, RED MX-3D, ALEXA ARRIRAW, as well as 3D, HD/SD, film, DPX, and AVID MXF. To learn more, visit or

Digital Vision & Key Code Media Present “Nucoda is lighting the Fuse” Launch Event August 18, 2010

August 5, 2010 Leave a comment

Digital Vision and Key Code Media Invite You to Join Us On   

Wednesday August 18, 2010
Nucoda Fuse Launch Event

“Nucoda is lighting the Fuse”

You are invited to an exclusive day of intimate, small group sessions where we will discuss Nucoda Fuse, the new low cost grading solution from Digital Vision, setting a new level for price, performance and functionality for your most demanding projects.

Raise the bar for true performance and functionalities, take your grade, dailies and editorial workflows to the next level. Nucoda Fuse is designed for facilities looking to keep jobs and revenue in house and for anyone involved with RED and other digital cameras working on commercials, episodic and VFX.

With a feature set comparable to Digital Vision’s flagship product Nucoda Film Master, you’ll discover why these systems were chosen for such projects as “Toy Story 3” and “The Chronicles of Narnia”. With an affordable price you now have a chance to increase your services and control the entire digital intermediate workflows in house.

Digital Vision Product Specialist, Gary Jackemuk will demonstrate Nucoda Fuse full integration with Avid codecs and solutions based on real-world workflows that close the gap between dailies, editorial and finishing. WHEN

Session 1 10am-11:30am

Session 2 1pm-2:30pm

Session 3 3pm-4:30pm
Session 4 6pm-7:30pm
(evening session, join us for complimentary cocktails and light appetizers)

Wednesday August 18, 2010

Key Code Media
1004 Santa Monica Blvd
Santa Monica, CA 90401
(10th & 11th) 



Digital Vision & Key Code Media Present “Bring High End Color Grading to Your Avid Projects From Start to Finish” March 18, 2010

  Digital Vision and Key Code Media Invite You to Join Us On

Thursday March 18, 2010

“Bring High End Color Grading to Your Avid projects From Start to Finish”

 Integrated Workflow Solution with Avid & Digital Vision


You are invited to an exclusive evening event that will feature a presentation of the most efficient and powerful, non destructive, file based post workflow collaboration, the Digital Vision Film Master and Avid Media Composer.

Digital Vision Product Specialist, Gary Jackemuk and Key Code Media Director of Technology, David Sconyers will demonstrate the integrated workflow between Avid and Digital Vision, including Unity SAN collaboration, AAF, MXF based metadata round-trip and native digital camera format supports.  


At this event you will also learn:  

  • How to create & carry color grading decisions from “on set” to “Digital Dailies” and then ready for Avid Media Composer in native MFX/DNXHD format
  • New features in Avid Media Composer v4 to help increase productivity and revenue
  • How to conform the Avid AAF timeline side of Film Master to the high resolution DNxHD, DPX, R3D, RED Files, ARRI files and other formats while viewing the media directly from the Unity 
  • Apply advanced color grading tools to deliver the best possible image for unprecedented development looks
  • Apply advanced image restoration tools such as grain, de-grain, scratch and dust removal and optical effects
  • How to manage the difficult task of tracking color grading decisions across complex editorial changes
  •  Lock picture and deliver directly to tape master, file master for film out or back to Avid for mastering

Join us for complimentary cocktails and appetizers and also meet Keith Roush, Senior Colorist and Founder of Roush Media, who has been working with these innovative end-to-end workflows on a variety of exciting projects at their Burbank post production boutique facility.

Digital Vision is the first company to demonstrate a truly efficient end-to-end workflow with Avid, showcasing instant access to media and timeline metadata from Avid Unity Isis and Avid Interplay.


6:00pm-6:30pm Check In & Cocktail Reception
6:30pm – 8:00pm Demonstration

Thursday March 18, 2010


Key Code Media
270 South Flower Street
Burbank, CA 91502
(between Olive & Alameda)



Digital Vision Appoints Key Code Media As West Coast Distributor

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Stockholm, Sweden – 18th May, 2009 – Digital Vision, the premier supplier of picture enhancement systems for film and television post-production, has announced today a new distribution agreement with West Coast US distributor Key Code Media. The agreement covers sales, support and installation of Digital Vision’s growing product range which now includes the Film Master, Phoenix, Nucoda HD and DVNR.

Simon Cuff, President and COO, Digital Vision comments; “As our product range expands and file based workflows become the norm we need partners that can provide integration, services and support for complex installations. Key Code’s reputation in the market from the boutique edit houses through to the major studios will also give us access to a larger market for our products.”

Key Code Media consults, supports and sells digital media communication systems and is one of the largest Avid and Apple resellers in the world. The company has offices in Los Angeles, San Francisco, Las Vegas and Seattle.

Mike Cavanagh, President, Key Code Media adds; “Key Code Media is intensely focused on integrating best of breed tools which leverage the various systems our clients use in their production pipeline.  As a large Avid Technology reseller, the fluid integration between Digital Vision and the Avid Media Composer, Symphony and DS make our clients more productive.  This allows them to leverage the right tool to the proper task while maintaining unprecedented media and meta data compatibility.”

Digital Vision and Keycode Media have announced an event in San Francisco, set for June 16th to launch the partnership. The presentation will feature a full day of hands-on demonstrations and consultation with product experts from Digital Vision, Keycode Media and Avid. For information and reservation information, contact or

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