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Posts Tagged ‘ASSIMILATE’

HP divesting PC business?

August 27, 2011 1 comment

HP is considering spinning off or selling the PC business.  Whoa….what does this mean to our Avid, Autodesk, Assimilate and Adobe users who count on HP to deliver high performance HP workstations?

My first take is good luck changing your business model.  That being said, every company needs a strategy and HP is making a distinct move away from the consumer and lower margin business’.  That said, we’re talking about a  $42 Billion top line business with $2 billion in profits, equaling 4.76 % net profit business.   My first take is, HP is passing up on an amazing opportunity to provide vendors with an integrated business to consumer workflow, well, not everyone can do Apple.

I had an opportunity to speak to the HP workstation team and get some insight about what this means moving forward for our clients who use HP products.  The good news is the Workstation team is almost giddy.  They believe carving out the PC business will allow them greater flexibility to design more products and not get caught up in HP’s divisions of server versus software and truly compete with more relevant solutions to complete high value workflows within the media industry.  They’ll be a  “nimble” and profitable Company.

So, HP warranties are safe, all products will be serviced by HP.  This transition could take up to eighteen months.  My one worry is the lack of development during this time as HP shifts resources to “higher margin” opportunities such as their recent acquisition of Autonomy.  Stay tuned, we’ll keep you updated.

http://www.keycodemedia.com/Avid/avid-nitris-dx.html

http://www.keycodemedia.com/products/adobe/creative-suite-5.html

http://www.keycodemedia.com/Finishing/D.I/assimilate-and-kcm.html

http://www.keycodemedia.com/AutoDesk/smoke.html

Key Code Media Hires Terry Marshall and Trish Silverman To Join Sales Team

April 8, 2011 Leave a comment

Key Code Media announces the hiring of Trish Silverman and Terry Marshall to the Key Code Media Sales Team.  They will be joining Key Code Media at NAB 2011 and will going through training and attending booth presentations from our vendors.

Terry Marshall for the last eight years was Vice President of Global Sales – Professional Technology Division for Sonic Solutions.  Terry was a key influence for the world wide adoption of Sonic Scenarist to become the Blu Ray authoring standard.  In fact, Kris Koch, our San Francisco Account Manager, while at Sonic reported to Terry.  Terry felt strongly that the future of sales in the video space would be led by integrators such as Key Code Media.  I am extremely excited about Terry joining Key Code Media.  Terry will be managing the advertising, FX, commercial editorial, and commercial production territory at Key Code Media and primarily working from our Santa Monica office.  Terry is originally from Australia.

Trish Silverman comes from a background of selling into Universities, as well selling into the post production world.  Her past positions include Director of Sales at AlterMedia, Inc. and Director, Sales & Marketing, USA at The Electronic Farm. Trish was a four year scholarship tennis athlete at Oklahoma, although she is a California native, grew up in Thousand Oaks, CA.  Trish is excited about the opportunity to represent best of breed solutions to educational institutions, government and houses of worship.  Trish will be based in our Burbank office.

Tim Cannella has been promoted to manage the Studio position at Key Code Media and is set to expand the video solutions driving initiatives around tapeless workflows for enterprise clients.  I’ve worked with Tim since the early 1990s and feel he has the industry experience and knowledge of Key Code Media to make significant inroads helping  clients leverage best of breed digital video workflows.

Key Code Media is the West Coast Leader selling digital video and audio workflow solutions.  Leading vendors include Avid Technology, Apple, Sony, Panasonic, Harris, -JVC, Grass Valley, Newtek, Facilis, AJA, Adobe, Sierra Video, Kramer, Leader and HP.  Offices are located in Burbank, Santa Monica, Irvine, San Francisco and Seattle.

-Mike Cavanagh

For details, please contact Matthew McClain at Key Code Media.  (818-303-3900)

ASSIMILATE Realizes Record Sales of SCRATCH into RED Workflows in 2010

January 11, 2011 Leave a comment

Key Code Media is proud to relay the latest information from Assimilate. Although there were two recent shifts within Assimilate where Tony and Lucas both left to pursue career changes, Assimilate quickly secured new employees and with the strong growth, we foresee a great year helping our clients invest in Scratch and RED workflows.

Latest SCRATCH Version Includes Support for RMD, REDGamma2, and REDColor

January 11, 2011, Santa Clara, CA, USA – ASSIMILATE (www.assimilateinc.com), a leading provider of powerful post-production tools for digital workflows, today underscored its long-term leadership in supporting 4K set-to-post workflows for RED Digital Cinema camera systems, with the announcement that it realized a 40 percent year-over-year increase of SCRATCH® sales into RED features, commercials, broadcast and music video projects.

The company also experienced record revenue for SCRATCH sales in 2010. New features harnessing the power of SCRATCH include director John Cameron Mitchell’s Rabbit Hole, starring Nicole Kidman, and director Doug Liman’s Fair Game, starring Naomi Watts and Sean Penn. Post production for both films was done by Offhollywood (NYC).

ASSIMILATE maintained its tradition of spearheading support for native RED digital workflows, with the recent v5.2 update to SCRATCH, which supports new technologies including REDColor2, REDGamma2, RED Meta Data (RMD), and is available free to SCRATCH users under maintenance.

“The great thing about SCRATCH is that it always evolves so rapidly when RED changes,” said Arnaud Paris, co-founder and stereographer, Sysmic Films in France. “ASSIMILATE is always the first to react, while others can take weeks or months. Others may claim they have the same workflow, but it’s just not the case.”

With the imminent release of RED’s new Epic camera, ASSIMILATE has already begun working with 5K test footage shot by the first RED Epic users, including New York-based OffHollywood. ASSIMILATE will ship SCRATCH with full Epic support when RED makes the final SDK available.

“The ASSIMILATE team is to be applauded for continually blazing the trail with RED, and for making SCRATCH workflows ready so quickly for early adopters,” said Mark Pederson, CTO and co-founder, Offhollywood. “SCRATCH gives us an extremely rich toolset that smoothly handles any RED footage and metadata. We look forward to the same rock solid support for Epic.”

SCRATCH is the industry’s most comprehensive, high-performance digital cinema and broadcast imaging tool for dailies, conforming, color grading and finishing. Resolution independent, SCRATCH supports native RED 4K, RED MX, RED MX-3D, and ALEXA ARRIRAW, as well as 3D, HD/SD, DPX, AVID MXF, film, or any mix of formats. The SCRATCH v5.2 robust core feature set includes data management, review/playback, conform/editorial, dailies, color grading, compositing, finishing, and final mastering to virtually any format, including DCP.

Jeff Edson, CEO, ASSIMILATE, stated, “SCRATCH is a mature, battle-tested tool suite, with an esteemed pedigree in features, videos, and commercials. Our 2010 sales achievements are a testament to the fact that hundreds of filmmakers and post houses rely on SCRATCH to maximize their creativity and productivity while working in digital workflows. We were one of the very first companies to support native RED formats and we are committed to delivering the most intuitive, stable and reliable suite of tools for the post-production of RED projects.”

About ASSIMILATE
ASSIMILATE, a leading force in developing digital cinema technologies, is transforming the post-production of complex imagery projects with its SCRATCH data workflow and DI tool suite. ASSIMILATE is committed to empowering the broad spectrum of creative and post-production professionals with state-of-the-art, intuitive, data-centric solutions that enable increased productivity and deliver optimal price/performance. Along with data management, SCRATCH features a robust set of DI and post tools for working in any combination of native RED 4K, RED MX and beyond, RED MX-3D, ALEXA ARRIRAW, as well as 3D, HD/SD, film, DPX, and AVID MXF. To learn more, visit http://www.assimilateinc.com. or  http://www.keycodemedia.com/Finishing/D.I/assimilate-and-kcm.html
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Autodesk and ASSIMILATE Announce Settlement of copyright infringement

December 3, 2010 Leave a comment

Autodesk and Assimilate yesterday issued a joint release announcing the settlement of their copyright infringement lawsuit.  This is good news in an era of consolidation that Assimilate is now encumbered from this litigation.   Key Code Media is a partner of both Autodesk and Assimilate and view this as positive for all parties, that being said, we do not have knowledge of the confidential aspects of the settlement and the respective impact to either company.

Autodesk has some amazing products and with the recent Flame Premium bundle which incorporates Flame, Smoke and Lustre, the creative community has a compelling and integrated conform, FX and color grade bundle priced competitively in our new economy.  Key Code Media is very bullish on this combined integration.  Additionally, Autodesk has had solid success with Autodesk Smoke on a Macintosh, OSX this past year.  Although sales did not go to the level of expectations most of the community had expected, the interest and momentum has been a plus.   More importantly, Autodesk has brought the pricing of the tools within reach of a much wider part of the market.  Key Code Media is honored to be an Autodesk partner and look to helping them strongly complete their financial year.

I’ve had numerous conversations with Jeff Edson, CEO of Assimilate, about the longer term business ramifications of this litigation.  I am happy that the biggest threat to Assimilate was some draconian ruling by the court such as a “cease and desist order”   Assimilate, with their Scratch grading solution, offers a powerful grading solution priced in the mid range market.   Assimilate is a dispersed Company with no “real” office, or at least no real office I know of.  That keeps them nimble and they make their office in the community: at resellers and clients.  I like what they bring to the game and am happy both companies have worked out their legal issues.

On another Assimilate front, Tony Cacciarelli has moved on to AJA as a product manager and there is unofficial rumblings of another key person moving on in their career.  This being said, Assimilate is actively hiring new talent and in my opinion has a bright future within our industry.

Mike Cavanagh, President, Key Code Media (www.keycodemedia.com)

Here is the official release:
For immediate release

Media Contacts:
Greg Eden                                Aggie Frizzell
Autodesk, Inc.                                ASSIMILATE
greg.eden@autodesk.com                         aggie@assimilateinc.com

Autodesk and ASSIMILATE Announce Settlement

SAN RAFAEL, Calif., SANTA CLARA, Calif., December 2, 2010 — Autodesk, Inc. (NASDAQ: ADSK) and ASSIMILATE, Inc. announced an agreement to settle a pending lawsuit for copyright infringement brought by Autodesk’s subsidiary, Autodesk Canada Co., against ASSIMILATE.

The lawsuit, filed in the United States District Court for the District of Delaware, was based on Autodesk Canada’s purchase of the intellectual property, including copyright interests, in a software program called Cyborg from an English company, 5D Solutions, Ltd.  The Cyborg software provided digital compositing, color correction and various editing and art functions for the post production and visual effects industry.  The lawsuit alleged that ASSIMILATE’s software program, known as SCRATCH, infringed Autodesk Canada’s copyright in the Cyborg software.

The parties have now settled the dispute.  ASSIMILATE acknowledges that it used code and design elements from Cyborg in its SCRATCH product.  ASSIMILATE apologizes for such use.
Pursuant to the parties’ settlement agreement, ASSIMILATE has made a quitclaim of its rights in Cyborg to Autodesk Canada and has received a perpetual license back from Autodesk Canada for use of that code and those design elements and a release for any past use of that code and those design elements.  Other terms of the settlement are confidential.

About Autodesk
Autodesk, Inc., is a leader in 3D design, engineering and entertainment software. Customers across the manufacturing, architecture, building, construction, and media and entertainment industries  including the last 15 Academy Award winners for Best Visual Effects  use Autodesk software to design, visualize and simulate their ideas. Since its introduction of AutoCAD software in 1982, Autodesk continues to develop the broadest portfolio of state-of-the-art software for global markets. For additional information about Autodesk, visit http://www.autodesk.com.

About ASSIMILATE
ASSIMILATE, a leading force in developing digital cinema technologies, is transforming the post-production of complex imagery projects with its SCRATCH® data workflow and DI tool suite. ASSIMILATE is committed to empowering the broad spectrum of creative and post-production professionals with state-of-the-art, intuitive, data-centric solutions that enable increased productivity and deliver optimal price/performance. To learn more about SCRATCH, see http://www.ASSIMILATEinc.com

Autodesk and AutoCAD are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award is a registered trademark of the Academy of Motion Picture Arts and Sciences. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product offerings and specifications at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document. © 2010 Autodesk, Inc. All rights reserved.

SCRATCH is a registered trademark of ASSIMILATE, Inc.

Assimilate Announced the Immediate Availability of Scratch 5.2

November 19, 2010 Leave a comment

Assimilate announced on November 18, 2010 the immediate availability of SCRATCH 5.2

This new version adds exciting new features that enable increased productivity and creativity in both the grading and finishing of complex projects as well as the dailies workflow.

Here are the new features for finishing artists:

-Improved stereo 3D-specific features, such as:

An S-Lock feature that allows artist to keep a left eye/right eye dual view configuration while interactively selecting which stream to grade, sync or visually manipulate. This unique feature brings a far more intuitive approach to stereoscopic color grading.

Convergence, scaling, and versioning that enable a streamlined, highly efficient 3D pipeline

Supported output to any one of the available stereo patterns: side by side, over/under, line interleave, checkerboard, or anaglyph. This new plug-in enables post production facilities to be more competitive by offering a broader range of output options to their clients.

A Consolidate function that seamlessly archives only the conformed media elements of a project into a centralized directory, even when the original files exist in different locations across a network. This function not only saves time when retrieving archived project elements, but dramatically towers storage hardware costs.

New features for dailies production and viewing

-New additions for RED based productions allow Directors, DP’s and post artists virtually unlimited creativity and flexibility in the dailies process.

These features includes:

The association of meta-data based on shots rather than tracks

The ability to easily update R3D settings across multiple clips at once

Support for the REDlogFilm Gamma

Support for auto-sync of Broadcast Wave files (including calculation of slip values) to significantly improve the efficiency of the dailies workflow.

Software download and licensing information

http://www.assimilatesupport.com/akb/Download50154.aspx

For existing clients on valid software maintenance, please note that 5.2 is NOT backward compatible and loading a 5.2 project back into a previous version might cause loss of data. You do not require a new license when upgrading from version v5.0 or v5.1, but when upgrading from a prior version, you will. Please send your log file and old license to licensing@assimilateinc.com

Sales and Evaluations

For product information and evaluations please contact sales@keycodemedia.com or 818-303-3900.

Going tapeless and integrate the roundtrip workflow: End to End Digital Workflow for High-End Data Cinematography Lunch & Learn Seminar KCM Burbank June 17, 2010

Going tapeless and integrate the roundtrip Assimilate & Avid workflow

You’re invited to attend an exclusive
Lunch and Learn Seminar
hosted by Key Code Media

“End-to-End Digital Workflow  for High-End Data Cinematography”  

presented by Assimilate and Avid

Thursday
June 17, 2010

Dailies, Color Correction, Editorial, Finishing, Canon, Sony, Panasonic, ARRI and RED.

In this seminar we will present a solution for end-to-end high-resolution data workflow that is cheaper, better and faster for real-time digital workflows for 3D, RED Digital Cinema 4k and beyond, RED 4K-3D, HD/SD Film, Avid MXF and DPX— relevant for producers, directors and post production professionals who are migrating off of film or video.
 

This presentation will be featured on Assimilate Scratch in a Unity environment with a full MFX export and import to Avid Media Composer.  

In this joint presentation, Michael Krulik, Avid Technology, Inc (Senior Applications Specialist) and Tony Cacciarelli, Assimilate, Inc. (Workflow Specialist) will demonstrate the following:

Camera Capture- Drives

Drives-Scratch v.5.1- Render DNxHD MFX in realtime

Editorial in Avid Media Composer 5 – Directly access and edit RED files through AMA, without transcoding. Work natively with more file-based media formats now and in the future. With the new and improved AMA, you can speed up RED workflows by directly accessing RED files (.R3D) in Media Composer without having to prepare them through MetaFuze.

Conform, Color and Finish to original 4.5K (RED) and 2.5K (ARRI) in Scratch  

CAPACITY IS LIMITED, REGISTER TODAY!

WHEN

12:00-12:30pm Lunch & Registration
12:30-1:30pm Seminar

Thursday
June 17, 2010
Free Lunch Seminar

WHERE  
Key Code Media
270 South Flower Street
Burbank, CA 91502
(Olive & Alameda)

CLICK HERE FOR DIRECTIONS

 

CLICK HERE TO REGISTER TO ATTEND 

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SCRATCH v5.1 Pumps Up the Power for Creative Pros: 3D, RED MX Stereo, and RED MX Digital Workflows; Finishing Tools

Santa Clara, CA – April 7, 2010 – NAB 2010

At NAB 2010, ASSIMILATE™ rolls out its SCRATCH® v5.1 Digital Finishing Solution with a host of new product features and enhancements that propel creative pros — filmmakers, studios, post facilities, creative teams broadcasters, and agencies — to work at their utmost levels of creativity. SCRATCH v5.1 introduces users to Post 2.0, the next-generation of digital post-production tools to achieve the highest level of quality in digital cinema imagery. At the core of Post 2.0 is SCRATCH v5.1, with the most advanced, cost-effective, real-time digital workflows for 3D, RED Digital Cinema MX and beyond, RED MX-3D, HD/SD, Film, DPX, AVID MXF, or any mix of formats.

Riding the RED MX Wave and beyond:

The RED-ONE Digital Camera has taken the entertainment world by storm. SCRATCH v5.1 leads the industry with first support for RED cameras, such as support for multiple RED Rocket cards in a single SCRATCH system; first dual RED Rocket support for MX R3D; and first non-RED application to support the new RED MX sensor and revised color math, with native real-time playback and adjustment of all on-camera color parameters, such as FLUT, exposure, and curves. Working easily with the native R3D files, SCRATCH streamlines the RED ONE MX workflow and delivers a high-quality master for multiple delivery formats.

3D Obsession:

The thrill of 3D is back in the theater and coming to your home soon. SCRATCH v5.1 continues ASSIMILATE’s mantra for real-time, streamlined workflows with 3D-specific features for enhanced convergence, scaling, and versioning. Post artists are able to work in real-time 3D at all times with direct output to any stereoscopic display system. Additionally, ASSIMILATE exclusively offers the 3ality 3Play Pro for post facilities seeking a flexible, professional quality stereo monitoring system. 3Play Pro enables playback and review of full-resolution HD stereoscopic material on a variety of consumer 3D monitors, as well as non-3D monitors using a variety of Anaglyph formats. And SCRATCH for 3D does not stop here…stay tuned!

Enhanced Color Grading, Finishing, and Compositing:

AVID MXF Support

: SCRATCH v5.1 supports the read and write of every DNxHD format, which provides full compatibility with AVID media for projects originating on Media Composer, Symphony, or DS.SCRATCH v5.1 has enriched its color grading, finishing and compositing tools so that creative pros are able to enhance and sharpen details with masks, create titles, add layered effects, and more easily enhance the look, hues, and subtleties of their imagery.

SCRATCH v5.1 Basics

ASSIMILATE’s SCRATCH® v5.1 Digital Process Solution™ is a streamlined, real-time, easy-to-use, cost-effective, resolution-independent, end-to-end pipeline for pre-and-post-production. A broad spectrum of creative and post artists benefit from the bottom-line advantages of the SCRATCH digital workflow: Increased speed and productivity, ability to easily experiment, high quality output to any format, and an up-tick in profits. Whether an imaging project is film (2K/4K), HD/SD, 3D, RED MX, or RED MX-3D, SCRATCH v5.1 enables your workflow of choice. SCRATCH includes a robust core feature set with real-time data management, review/playback, conform/editorial, color grading, compositing, finishing, and final mastering to any format.

See SCRATCH throughout NAB 2010 Show Floor

See SCRATCH at ASSIMILATE partner booths on the NAB show floor.

ASSIMILATE Demo Suites

During NAB 2010, ASSIMILATE will demo its SCRATCH workflows at its three demo suites located at the Renaissance Hotel (#730, 732, 739), directly across from the LVCC south hall. Highlights include SCRATCH 3D, RED MX-3D, and RED MX data workflows; workflows for mixed formats (film, HD/SD, data); as well as finishing and compositing. To schedule a demonstration, contact

nacho@assimilateinc.com or clint@assimilateinc.com

1 Beyond – DL7630: The SCRATCH workflow will be shown on several turn-key HD systems.

Bluefish 444 – SL5011: SCRATCH will be shown integrated with EPOCH for video deliveries.

Editshare – SL4725: SCRATCH will be shown on the EditShare shared storage solutions – XStream Series – enabling real-time DPX and RED MX workflows, as well as stereo playback.

Facilis – SL3629: SCRATCH will be shown connected to a Terrablock shared storage solution.

IGI – C12415: SCRATCH will be connected to a 4K projection system showing real- time, full-resolution RED MX and to a 2K stereoscopic projection system, showing 2K and stereoscopic workfows.

JMR Electronics – SL 7408: SCRATCH will be shown on a variety of JMR’s high-performance storage solutions.

Rorke – SL8629: SCRATCH will be shown on Rorke’s high-speed storage solutions.

The Studio@B&H – C11022: SCRATCH will be connected to a JVC stereo monitor, showing a real-time SCRATCH workflow and 3D-specific SCRATCH workflow.

Price and Availability

All SCRATCH v5.1 will be available in early May. Contact Key Code Media sales for more information: www.keycodemedia.com

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