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Avid Compatibility with Mac OS X Lion (10.7), Info for ProTools and MediaComposer

July 24, 2011 Leave a comment

Product Compatibility: New Mac OS X Lion (v10.7) Under Evaluation with Media Composer and Symphony
The new Mac OS X Lion (v10.7) was released by Apple on July 20th as a download from the Mac App Store.  This new OS X Lion (10.7) is currently under evaluation with both Media Composer and Symphony.  Qualification for this operating system is a top priority and supported configurations will be announced at a future date.

Product Compatibility: Mac OS X Lion (10.7) Under Evaluation for Use with Pro Tools Avid is excited to see that Apple’s new Mac OS X Lion (10.7) operating system is now available for download from the Mac App Store. However, please note that at this time, Pro Tools 9—including Pro Tools HD 9 and Pro Tools MP 9—and all earlier versions of the software are not compatible with Mac OS X Lion. Our top priority is to provide you with a fully compatible version as soon as possible. We’re currently working with Apple and will notify you as soon as we have something ready. That said, Pro Tools SE software, which is bundled with select M-Audio products, is fully qualified for Mac OS X Lion once you download and install a patch. To do this, open Pro Tools SE on any Mac running Mac OS X Lion and run the auto-updater, which will locate the update for download and installation (it’s less than a megabyte). The patch is also available on the M-Audio site at: http://www.m-audio.com/ptseFAQ.

Apple Final Cut Pro X and the ensuing land grab of Avid and Adobe

June 30, 2011 1 comment

Word….The Apple professional editorial universe has gone bonkers.  The best explanation I’ve heard from a friend/client is the Final Cut Pro change is like Microsoft changing Word and all old files are not compatible or integrate with any of the other Microsoft applications you use with Word.  As an Apple and Avid and Adobe partner, this is as disruptive as it gets.  Editors don’t like radical changes and FinalCut X’s innovations has freaked a lot of people out.

The editorial camps have been carved into three camps: Apple FinalCut (comprised of either younger editors or people who got totally fed up with Avid over the years), Avid users and a much smaller contingent (of people cutting beyond web and weddings) of Adobe CS5+ users.  Overall, Avid and Apple battled.  Apple, in my opinion, won the second tier markets and the tier one markets with the younger editorial crowd.  Heck, even Angus Wall won an emmy for The Social Network cutting on Final Cut.  Yes, Angus made his initial mark cutting music videos on the Avid MediaComposer, back in the day.  FinalCut became the cool product to cut on and for most people contracting editorial services, a lower priced rate.  My opinion is that the younger editors charged less per hour and that was the larger contributor to a lower rate.  Anyway, Apple announced the new X and discontinued FinalCut 7.

X is the future and 7 is yesterday, so move on, upgrade off the app store and move on.  What….you say you need to make EDLs.  They are yesterday or even the last millennium, so what if the studio where you cut trailers requires an EDL to create the matchback.  Studios are yesterday, it’s all about electronic distribution vehicles like Amazon and Itunes, they don’t require EDLs.  Where am I going here…well, a large contingent of FinalCut editorial houses are totally pissed.

My short term opinion is simple, don’t jump off any bridges, this as every change will work itself out.   Apple will either recognize that they should have named FCP X “ImoviePro” or rethink the disruptive product introduction and re-tool their strategy.  I’ve known the key product developers at Apple (even before they were at Apple), they are smart people and understand post production intimately.  If they want to make changes, they already know what needs to be done.  If Apple has defined the next growth market to be Imovie upgrades, well the professional FCP 7 users are SOL.  Round one of FCPX does not look good for legacy workflows, but there are cool new innovations, just not multi user workflows…yet.  That being said, I’m still unclear as to whether MediaComposer 5.5 will work on Lion, but hope to know by end of next week.

Editorial software is now cheaper than plug ins (or close) and having access to more than one workflow and software can help maximize the quality of projects and the productivity of editors.  Download free copies of Avid MediaComposer http://www.avid.com/mctrial  and try out Adobe CS5.5 (couldn’t find if their is a trial).  Minimize your risk and stay educated on options.  With new management, Avid has radically changed their approach towards users and the economics while Adobe will continue to innovate their editorial tools and in my opinion have the best video web solutions on the planet.

Editorial is being driven to commodity status, editors are creative people and creating differentiation is tough while maintaining rates in a tough economy.  The broader the set of deliverables you can provide, the greater your value.  Key Code Media will be having a major event and streaming it to get together top level editors to help sort out all the craziness.  Stay tuned, the trailer is in development and will be the most intense invite we’ve ever put together.  Mark late July for the event of X. Simultaneously in Seattle, Santa Monica, San Francisco and Burbank tied together by LifeSize HD teleconferencing and Newtek’s Tricaster 850 Extreme streaming the event.

That being said, Gary Greenfield and Kirk Arnold are coming to the epicenter of editorial world, Los Angeles,on July 13 to have some type of event and want to spread the word.  Me being the tool that I am, will help communicate this.

http://community.avid.com/blogs/avid/archive/2011/06/30/making-great-products-to-serve-professionals-is-our-lifeblood.aspx

Apple Final Cut ProX Released- first commentary

June 21, 2011 1 comment

Key Code Media’s Michael Kammes Application Editor gave a first pass of the highlights of Apple’s just released FinalCut X.  We will be downloading FinalCut X at Key Code Media today to start a deeper dive into understanding the new application and determine where this complete re-write falls into the professional’s editorial spectrum.

Presently, the software is only available on the App Store.  Key Code presently has no word on how Apple will sell physical copies or VAR programs. Present pricing is broken out with the main$299.99 for FCP X application, plus the options of $49.99 for Motion 5 and $49.99 for Compressor 4.

Overall, the new FinalCut X has a lot of cool features and Apple is definitely a trendsetter.  Interestedly enough, the landing page at Apple.com highlights iCloud.  Auto-Analysis seems like a very interesting .  Here’s the direct quote from the Apple site

“Final Cut Pro dramatically speeds up preparing your media by analyzing your source material in the background while you edit. Content Auto-Analysis scans your footage and creates metadata based on the way editors like to work — with range-based tags for media attributes, camera data, shot type, and whether the shot contains one person, two people, or a group. Use these tags to sort, filter, and search your clips.

Set up Auto-Analysis to occur during import, or analyze clips later if you prefer. Content Auto-Analysis also performs processor-intensive analysis ahead of time for features such as image stabilization, corrections for rolling shutter distortion, color balance, and repairs for typical audio problems. Then you can use these features in real time as you edit.”

Aside from all of the cool kid stuff, here are the things you NEED TO KNOW: DVD Studio Pro is gone and some features of Color and Soundtrack Pro are rolled into FCP-X, but are not standalone apps. There is no capture from tape ability (AKA Log & Capture).  Instead, an editor would use the capture tools provided by AJA and Blackmagic. Capture from a  USB drive or Firewire camera or still camera is supported.  Here’s how to find out whether your camera work with FCP -X? http://help.apple.com/finalcutpro/cameras/en/index.html This also means that output (PLAYBACK) to an external monitor is at the mercy of AJA / Blackmagic, Matrox and other IO board companies.   I anticipate Thunderbolt to be the Holy Grail for this, or for AJA and BM to update some drivers for the Kona and Decklink series.

FCP X and FCP 7 can be on the same machine, same partition. FCP X will move some FCP file around, however. There is no multicam (currently) There is currently no way to import OLD FCP (pre FCP X) projects into FCP. The is no OMF ability. This means (currently) sending to Pro Tools or Soundtrack Pro is not available.

Machine requirements: Mac computer with an Intel Core 2 Duo processor or better 2GB of RAM (4GB of RAM recommended) OpenCL-capable graphics card or Intel HD Graphics 3000 or later 256MB of VRAM Display with 1280-by-768 resolution or higher Mac OS X v10.6.7 or later 2.4GB of disk space Format support (notice no RED). Many of these files listed below are TRANSCODED IN THE BACKGROUND for an optimal editing experience and playback (ProRes), so, pseudo-real time support. H.264 from GoPro and iFrame cameras H.264 from DSLR cameras Broadcast Wave Format DV, DVCAM, DVCPRO, DVCPRO 50, and DVCPRO HD HDV Panasonic AVC-Intra, including AVC-Intra 100 and AVC-Intra 50 Sony IMX, XDCAM HD, XDCAM HD422, and XDCAM EX JVC-created XDCAM EX Canon XF MPEG-2; ingest supported with additional software AVCHD, including Panasonic AVCCAM and Sony NXCAM Uncompressed 8- and 10-bit SD and HD Apple Intermediate Codec Still images including PSD, BMP, GIF, RAW, JPEG, PNG, TGA, and TIFF Compressed audio including AAC, AIFF, BWF, CAF, MP3, MP4, and WAV

Here are some useful links to access to learn more: Apple Landing Page: http://www.apple.com/finalcutpro   http://www.apple.com/finalcutpro/all-features/      http://www.apple.com/finalcutpro/specs/       More links: http://www.larryjordan.biz/goodies/blog.html

Overall, we’d like to hold back on any commentary about the in depth workable differences between FCP 7 and FCP X until we have some legitimate drive time.  This update was condensed from the presentation today.

.: michael kammes mpse .: senior applications editor . post workflow consultant .: audio specialist . act fcp . acsr

Key Code Media Hires Terry Marshall and Trish Silverman To Join Sales Team

April 8, 2011 Leave a comment

Key Code Media announces the hiring of Trish Silverman and Terry Marshall to the Key Code Media Sales Team.  They will be joining Key Code Media at NAB 2011 and will going through training and attending booth presentations from our vendors.

Terry Marshall for the last eight years was Vice President of Global Sales – Professional Technology Division for Sonic Solutions.  Terry was a key influence for the world wide adoption of Sonic Scenarist to become the Blu Ray authoring standard.  In fact, Kris Koch, our San Francisco Account Manager, while at Sonic reported to Terry.  Terry felt strongly that the future of sales in the video space would be led by integrators such as Key Code Media.  I am extremely excited about Terry joining Key Code Media.  Terry will be managing the advertising, FX, commercial editorial, and commercial production territory at Key Code Media and primarily working from our Santa Monica office.  Terry is originally from Australia.

Trish Silverman comes from a background of selling into Universities, as well selling into the post production world.  Her past positions include Director of Sales at AlterMedia, Inc. and Director, Sales & Marketing, USA at The Electronic Farm. Trish was a four year scholarship tennis athlete at Oklahoma, although she is a California native, grew up in Thousand Oaks, CA.  Trish is excited about the opportunity to represent best of breed solutions to educational institutions, government and houses of worship.  Trish will be based in our Burbank office.

Tim Cannella has been promoted to manage the Studio position at Key Code Media and is set to expand the video solutions driving initiatives around tapeless workflows for enterprise clients.  I’ve worked with Tim since the early 1990s and feel he has the industry experience and knowledge of Key Code Media to make significant inroads helping  clients leverage best of breed digital video workflows.

Key Code Media is the West Coast Leader selling digital video and audio workflow solutions.  Leading vendors include Avid Technology, Apple, Sony, Panasonic, Harris, -JVC, Grass Valley, Newtek, Facilis, AJA, Adobe, Sierra Video, Kramer, Leader and HP.  Offices are located in Burbank, Santa Monica, Irvine, San Francisco and Seattle.

-Mike Cavanagh

For details, please contact Matthew McClain at Key Code Media.  (818-303-3900)

Avid Ships MediaComposer 5.5 Major Release

March 8, 2011 Leave a comment

Key Code Media is Avid Technologies largest reseller of video products in the world.  We understand workflow, the Avid systems and how to integrate Avid within complex workflows.  With over ten Avid ASCRs, we’d like to announce the key new information about this exciting release.

Here’s what’s new for v5.5:

PhraseFind  1.0 and ScriptSync 1.0 Released

a.       Both options run with the 5.5.1/9.5.1 releases

AMA Plugins Are Separate Installer

b.      The AMA Plugins are now a separate installer that is NOT bundled with the application installers

c.       Visit http://www.avid.com/ama for more information and to download the installers

Avid License Control

d.      Avid License Control is a separate application used for activating and deactivating ScriptSync and PhraseFind licenses

e.       Information on how to use the tool can be found on the KB here

New Avid QT Codecs 2.3.4 Resolves Westmere DNxHD Issues

f.        The new 2.3.4 QT codecs that ship with 5.5.1 resolve an issue with DNxHD resolutions on Westmere Macs

g.      This codec package is supported with 5.0.3 builds of the editing application as well

h.       http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=392959

New Macs Released by Apple

i.         On February 24th, 2011, Apple announced new versions of their 13″, 15″, and 17″ MacBook Pros with Thunderbolt.

j.         These systems are under evaluation with Media Composer. Qualification and supported configurations will be announced at a future date.

k.       http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=392943

Media Composer 5.5.1, Symphony 5.5.1, and NewsCutter 9.5.1 Released

l.         The latest release has been made available for purchase and download.

m.     Support Contract Customers are entitled to the upgrade.

n.       For more information,  see:

http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=393415

http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=393431

Guides

Install: http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=263251&Hilite=263251

I/O Comparison: http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=390851&ssdFilterCommunity15=0&ssdFilterCommunity13=0&ssdFilterCommunity11=0&ssdFilterCommunity10=368&ssdFilter_SearchKeyWord=hardware+comparison&page=1&ssdSearchOperator=0&ssdFilterCommunity3=0&Hilite=hardware+comparison

PhraseFind: http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=393391

ScriptSync: http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=393395

FAQ

Version 5.5: http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=389867

PhraseFind: http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=389887&ssdFilterCommunity15=0&ssdFilterCommunity13=0&ssdFilterCommunity11=0&ssdFilterCommunity10=368&ssdFilter_SearchKeyWord=media+composer+5.5.1&page=1&ssdSearchOperator=0&ssdFilterCommunity3=0&Hilite=media+composer+5.5.1

ScriptSync:

http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=389871&ssdFilterCommunity15=0&ssdFilterCommunity13=0&ssdFilterCommunity11=0&ssdFilterCommunity10=368&ssdFilter_SearchKeyWord=media+composer+5.5.1&page=1&ssdSearchOperator=0&ssdFilterCommunity3=0&Hilite=media+composer+5.5.1

Matrox Mini MX02:

http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=366347

AJA IO Express:

http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=389915&ssdFilterCommunity15=0&ssdFilterCommunity13=0&ssdFilterCommunity11=0&ssdFilterCommunity10=368&ssdFilter_SearchKeyWord=media+composer+5.5.1&page=1&ssdSearchOperator=0&ssdFilterCommunity3=0&Hilite=media+composer+5.5.1

Software Licensing:

http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=277611

Avid Artist Series:

http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=389879&ssdFilterCommunity15=0&ssdFilterCommunity13=0&ssdFilterCommunity11=0&ssdFilterCommunity10=368&ssdFilter_SearchKeyWord=avid+artist+series&page=1&ssdSearchOperator=0&ssdFilterCommunity3=0&Hilite=avid+artist+series

Audio Hardware and MC:

http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=389911&ssdFilterCommunity15=0&ssdFilterCommunity13=0&ssdFilterCommunity11=0&ssdFilterCommunity10=368&ssdFilter_SearchKeyWord=avid+audio+hardware&page=1&ssdSearchOperator=0&ssdFilterCommunity3=1079&Hilite=avid+audio+hardware

MC Trial:

http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=366355

Specifications and configuration:

Mac:

http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=390763&ssdFilterCommunity15=0&ssdFilterCommunity13=0&ssdFilterCommunity11=0&ssdFilterCommunity10=368&ssdFilter_SearchKeyWord=apple+macintosh+specifications&page=1&ssdSearchOperator=0&ssdFilterCommunity3=0&Hilite=apple+macintosh+specifications

http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=390759&ssdFilterCommunity15=0&ssdFilterCommunity13=0&ssdFilterCommunity11=0&ssdFilterCommunity10=368&ssdFilter_SearchKeyWord=media+composer+5.5.1&page=1&ssdSearchOperator=0&ssdFilterCommunity3=0&Hilite=media+composer+5.5.1

Config Guidelines:

http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=269631&Hilite=avid+configuration+guidelines

Matrox MX02:

http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=366315&ssdFilterCommunity15=0&ssdFilterCommunity13=0&ssdFilterCommunity11=0&ssdFilterCommunity10=368&ssdFilter_SearchKeyWord=location+of+drivers&page=1&ssdSearchOperator=0&ssdFilterCommunity3=0&Hilite=location+of+drivers

v5.5:

http://www.avid.com/US/products/Media-Composer/system-requirements

Feature Performance:

http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=365919

3rd Party:

http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=277977&Hilite=277977

Version Matrix:

http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=267087&Hilite=version+matrix

What’s New:

http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=390311

http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=390347

AMA:

http://www.avid.com/US/products/Avid-Media-Access/plug-ins

Smart Tools in v5.5:

http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=389231&ssdFilterCommunity15=0&ssdFilterCommunity13=0&ssdFilterCommunity11=0&ssdFilterCommunity10=368&ssdFilter_SearchKeyWord=smart+tool&page=1&ssdSearchOperator=0&ssdFilterCommunity3=0&Hilite=smart+tool

Online tutorials:

http://www.avid.com/US/resources/media-composer-5-getting-started-training
Call Key Code Media at 206-728-4000, 310-401-6700, 415-221-0300 or 818-303-3900 for more information

http://www.keycodemedia.com/Avid/avid-nitris-dx.html