Posts Tagged ‘3d’

Assimilate Announced the Immediate Availability of Scratch 5.2

November 19, 2010 Leave a comment

Assimilate announced on November 18, 2010 the immediate availability of SCRATCH 5.2

This new version adds exciting new features that enable increased productivity and creativity in both the grading and finishing of complex projects as well as the dailies workflow.

Here are the new features for finishing artists:

-Improved stereo 3D-specific features, such as:

An S-Lock feature that allows artist to keep a left eye/right eye dual view configuration while interactively selecting which stream to grade, sync or visually manipulate. This unique feature brings a far more intuitive approach to stereoscopic color grading.

Convergence, scaling, and versioning that enable a streamlined, highly efficient 3D pipeline

Supported output to any one of the available stereo patterns: side by side, over/under, line interleave, checkerboard, or anaglyph. This new plug-in enables post production facilities to be more competitive by offering a broader range of output options to their clients.

A Consolidate function that seamlessly archives only the conformed media elements of a project into a centralized directory, even when the original files exist in different locations across a network. This function not only saves time when retrieving archived project elements, but dramatically towers storage hardware costs.

New features for dailies production and viewing

-New additions for RED based productions allow Directors, DP’s and post artists virtually unlimited creativity and flexibility in the dailies process.

These features includes:

The association of meta-data based on shots rather than tracks

The ability to easily update R3D settings across multiple clips at once

Support for the REDlogFilm Gamma

Support for auto-sync of Broadcast Wave files (including calculation of slip values) to significantly improve the efficiency of the dailies workflow.

Software download and licensing information

For existing clients on valid software maintenance, please note that 5.2 is NOT backward compatible and loading a 5.2 project back into a previous version might cause loss of data. You do not require a new license when upgrading from version v5.0 or v5.1, but when upgrading from a prior version, you will. Please send your log file and old license to

Sales and Evaluations

For product information and evaluations please contact or 818-303-3900.

Visit our 3D Station at Booth 309 at the Entertainment Technology Expo 11/3 & 11/4 Burbank Marriott

October 27, 2010 Leave a comment

  Join Us at the Entertainment Technology Expo

November 3-4, 2010
Burbank Marriott | Burbank, CA

Booth # 309Explore the latest trends and technology

Don’t miss the content creation industry’s showcase for exploring and learning about the latest trends and ground-breaking technology.

Come visit our 3D station, where we will demonstrate 3D editorial workflows using FCP on a Mac with Neo 3D and the latest AJA technology, along with stereoscopic 3D workflows with Avid Media Composer.

Meet our certified staff of workflow consultants who will discuss secrets of success to shooting and delivering quality in post 3D.

Each visitor will receive a complimentary pair of 3D glasses to view our footage on 46″ JVC 3D display monitors.

We will also introduce to you the new Avid ISIS 5000, the benchmark for affordable shared storage, the ISIS will be our focal point for collaborative capability for numerous workflow environments.

  • Explore the show floor as hundreds of exhibitors bring the technology to life with hands-on access to the latest innovations.
  • Check out Gear Alley and discover the hottest new cameras, lighting, and equipment that will make it easy to capture that next amazing shot.
  •  Reserve your seat at an Intensive presented by industry-leading solution providers.
  •  Register early to guarantee your access to the most popular events.


Use Promo Code: KEYCO


Wednesday November 3, 2010

Thursday November 4, 2010


Burbank Airport Marriott and Convention Center

2500 Hollywood Way, Burbank, CA 91505

Working in Stereo 3D on a Budget: Lunch & Learn Seminar (KCM San Francisco)

September 17, 2010 Leave a comment

 Join AJA, Cineform, JVC and Key Code Media
for the back to school session
Lunch and Learn Seminar Series

Thursday September 30, 2010

Working in Stereo 3D on a Budget”

From the visually stunning blockbuster hit “Avatar” to the 2010 FIFA World Cup Games, 3D stereoscopic work is becoming the big trending buzz word in the film, game, entertainment and broadcast industries. The opportunities for working simultaneously in multiple channels in 3D are endless and significant. 

On hand to discuss and demonstrate the secrets of success to shooting and delivering quality in post 3D under the most extreme budgets will be will be Key Code Media, Applications Editor, Rick Puleo.

In this hour long presentation we will also show you:

Full 3D editorial workflow: Using Neo3D, you have a consistent 3D editing workflow

First Light3D: the heart of Neo3D. All 2D and 3D adjustments are implemented as Active Metadata under control of First Light. The First Light application is kept active during editorial and allows adjustments of 2D and 3D Active Metadata parameters.

JVC 3D monitor output: Real-time formatting of CineForm 3D media into a selectable 3D presentation format during 3D decode based on the 3D monitoring setup: dual-link stereo, passive polarized, active shutter (page flip), or anaglyph

Keyframeable 3D Adjustments (all real-time)
– Convergence: horizontal, vertical or rotation (skew) between Left and Right eyes
– Stereo color adjustments: white balance, exposure, saturation, lift, gamma, gain, and more
– Crop/zoom including pan and scan
– Titles, metadata, and graphics overlays

Depth Tilt to adjust relative depth of primary objects in a scene

Ghost Busting to reduce high contrast ghosting visible on some passive displays

3D file creation and synchronization, including slipping one eye relative to another when sources are out of alignment


Check In & Lunch

12:30pm-1:30pm Seminar

Free Lunch Seminar

September 30, 2010


Key Code Media
55 Hawthorne St Ste 430
San Francisco, CA 94105
(Folsom & Howard)  




You’re Invited to the JVC Solutions Tour (Key Code Media Burbank) Thursday Sept 16, 2010

September 1, 2010 Leave a comment


Hosted by Key Code Media


Join JVC Pro  for comprehensive studio and ENG demonstrations of theGY-HM790, HM700, & HM100 cameras, 3D & 3G monitors, and switchers



Session 1

10am-10:30am – Check In and refreshments

10:30am-11:30 – PRESENTATION

11:30am – hands on demo

Session 2

12pm-12:30pm – Check In and Lunch

12:30pm-1:30pm – PRESENTATION

1:30pm – hands on demo

Session 3

2:00pm-2:30pm – Check In and refreshments

2:30pm-3:30pm – PRESENTATION

3:30pm – hands on demo


Key Code Media

270 South Flower St

Burbank, CA 91502

(Olive & Verdugo)


  •  Learn about our JVC GY-HM790 Studio Solution, Multi-View Switchers & New 3G Dual-Link Input Displays
  •  See our GD-463D10 3D Production Monitor (used in Master Post of AVATAR) and learn about our professional 2D to 3D image converter
  •  Learn about our high-performance, low-cost, workflow using SDHC class 6-10 Solid State Media
  • See how easily our full-featured GY-HM790 ProHD Camcorder converts from ENG/EFP to Full-Studio and hand-held (mobile) studio
  • Learn about the advantages of CCD image capture for acquiring action motion images
  • Ask JVC Representatives how ProHD can improve your HD workflow





SCRATCH v5.1 Pumps Up the Power for Creative Pros: 3D, RED MX Stereo, and RED MX Digital Workflows; Finishing Tools

Santa Clara, CA – April 7, 2010 – NAB 2010

At NAB 2010, ASSIMILATE™ rolls out its SCRATCH® v5.1 Digital Finishing Solution with a host of new product features and enhancements that propel creative pros — filmmakers, studios, post facilities, creative teams broadcasters, and agencies — to work at their utmost levels of creativity. SCRATCH v5.1 introduces users to Post 2.0, the next-generation of digital post-production tools to achieve the highest level of quality in digital cinema imagery. At the core of Post 2.0 is SCRATCH v5.1, with the most advanced, cost-effective, real-time digital workflows for 3D, RED Digital Cinema MX and beyond, RED MX-3D, HD/SD, Film, DPX, AVID MXF, or any mix of formats.

Riding the RED MX Wave and beyond:

The RED-ONE Digital Camera has taken the entertainment world by storm. SCRATCH v5.1 leads the industry with first support for RED cameras, such as support for multiple RED Rocket cards in a single SCRATCH system; first dual RED Rocket support for MX R3D; and first non-RED application to support the new RED MX sensor and revised color math, with native real-time playback and adjustment of all on-camera color parameters, such as FLUT, exposure, and curves. Working easily with the native R3D files, SCRATCH streamlines the RED ONE MX workflow and delivers a high-quality master for multiple delivery formats.

3D Obsession:

The thrill of 3D is back in the theater and coming to your home soon. SCRATCH v5.1 continues ASSIMILATE’s mantra for real-time, streamlined workflows with 3D-specific features for enhanced convergence, scaling, and versioning. Post artists are able to work in real-time 3D at all times with direct output to any stereoscopic display system. Additionally, ASSIMILATE exclusively offers the 3ality 3Play Pro for post facilities seeking a flexible, professional quality stereo monitoring system. 3Play Pro enables playback and review of full-resolution HD stereoscopic material on a variety of consumer 3D monitors, as well as non-3D monitors using a variety of Anaglyph formats. And SCRATCH for 3D does not stop here…stay tuned!

Enhanced Color Grading, Finishing, and Compositing:

AVID MXF Support

: SCRATCH v5.1 supports the read and write of every DNxHD format, which provides full compatibility with AVID media for projects originating on Media Composer, Symphony, or DS.SCRATCH v5.1 has enriched its color grading, finishing and compositing tools so that creative pros are able to enhance and sharpen details with masks, create titles, add layered effects, and more easily enhance the look, hues, and subtleties of their imagery.

SCRATCH v5.1 Basics

ASSIMILATE’s SCRATCH® v5.1 Digital Process Solution™ is a streamlined, real-time, easy-to-use, cost-effective, resolution-independent, end-to-end pipeline for pre-and-post-production. A broad spectrum of creative and post artists benefit from the bottom-line advantages of the SCRATCH digital workflow: Increased speed and productivity, ability to easily experiment, high quality output to any format, and an up-tick in profits. Whether an imaging project is film (2K/4K), HD/SD, 3D, RED MX, or RED MX-3D, SCRATCH v5.1 enables your workflow of choice. SCRATCH includes a robust core feature set with real-time data management, review/playback, conform/editorial, color grading, compositing, finishing, and final mastering to any format.

See SCRATCH throughout NAB 2010 Show Floor

See SCRATCH at ASSIMILATE partner booths on the NAB show floor.


During NAB 2010, ASSIMILATE will demo its SCRATCH workflows at its three demo suites located at the Renaissance Hotel (#730, 732, 739), directly across from the LVCC south hall. Highlights include SCRATCH 3D, RED MX-3D, and RED MX data workflows; workflows for mixed formats (film, HD/SD, data); as well as finishing and compositing. To schedule a demonstration, contact or

1 Beyond – DL7630: The SCRATCH workflow will be shown on several turn-key HD systems.

Bluefish 444 – SL5011: SCRATCH will be shown integrated with EPOCH for video deliveries.

Editshare – SL4725: SCRATCH will be shown on the EditShare shared storage solutions – XStream Series – enabling real-time DPX and RED MX workflows, as well as stereo playback.

Facilis – SL3629: SCRATCH will be shown connected to a Terrablock shared storage solution.

IGI – C12415: SCRATCH will be connected to a 4K projection system showing real- time, full-resolution RED MX and to a 2K stereoscopic projection system, showing 2K and stereoscopic workfows.

JMR Electronics – SL 7408: SCRATCH will be shown on a variety of JMR’s high-performance storage solutions.

Rorke – SL8629: SCRATCH will be shown on Rorke’s high-speed storage solutions.

The Studio@B&H – C11022: SCRATCH will be connected to a JVC stereo monitor, showing a real-time SCRATCH workflow and 3D-specific SCRATCH workflow.

Price and Availability

All SCRATCH v5.1 will be available in early May. Contact Key Code Media sales for more information:

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