Archive for January, 2011

NewTek Releases New Hardware Control Surface for TriCaster™ TCXD850

January 24, 2011 Leave a comment

NewTek Releases New Hardware Control Surface for TriCaster™ TCXD850
TriCaster TCXD850 CS delivers touch control of live production NewTek  today announced the release of TriCaster™ TCXD850 CS, a hardware control surface for
the TriCaster TCXD850 high definition (HD) portable live production system. The TriCaster TCXD850 CS provides a physical connection to the 24-channel system’s functions and effects allowing operators to make snap decisions with confidence and ease.
Key Code Media has invested has paired the Control Surface with each of our demonstration TriCaster TCXD850 systems in Burbank, Irvine, Seattle, San Francisco and Santa Monica.     TriCaster TCXD850 CS hardware provides illuminated push buttons, twist knobs, a premium T-bar and three-axis joystick to control all of the functions and effects available in the TriCaster TCXD850, letting operators perform commands instantly. “With live events, there’s no second chance. You have to be certain and you have to be fast. Our goal with every new product is to give our users the opportunity to deliver the best quality live production possible, with confidence and accuracy,” said Andrew Cross, executive vice president of Engineering, NewTek. “This was our focus with the TriCaster TCXD850 CS. Its intuitive layout provides an added level of control, so technical directors can keep their eyes forward.”
TriCaster TCXD850 CS Benefits
· Intuitive Control Layout allows the TriCaster TCXD850 operator to have touch control of all sources. Back-lit buttons, twist knobs, a premium T-bar and three-axis joystick provide a physical connection to the functions and effects available from the TriCaster TCXD850 interface.
· Virtual Input Rows deliver the ability to create complex switcher effects and assign them as switcher channels, including live virtual sets, picture-in-picture elements, and more.
· New Utility Row offers a simple way to assign video streams to TriCaster’s auxiliary video output, downstream key elements, and more.
· Utility Bus Delegate provides the ability to designate the switcher layer assigned to the Utility Row, offering added flexibility for live production.
· Live Virtual Set Controls deliver the zoom levels for camera shots within TriCaster virtual sets (using proprietary NewTek LiveSet™ technology) and execute animated zooms at variable speeds with the press of a button.

Media Player Controls provide easy access to the five digital media players. Use the illuminated buttons to select from the DDRs, titles bin, still store, and sound player, cycle through presets and manage playback options.
· Positioner Controls include a three-axis joystick and back-lit buttons that allow position, full 3D rotation, scale and crop of sources, plus manual control of the virtual zoom, and the ability to jog or shuttle the selected media player.
· Transition Controls allow transition from one multi-source composition to another, manually or automatically. Cycle through transition styles and speeds, and then use the T-bar or illuminated buttons to view the desired source.
· One-Button Streaming allows use of Adobe® Flash® or Microsoft® Windows Media® to deliver a live stream directly to the Web.
· One-Button Recording captures live production at full resolution, with a back-lit button that shows when the Record function is live.
With TriCaster, anyone can simultaneously produce, live stream, broadcast, project and record HD and SD network-style productions. A single operator can switch between multiple cameras, virtual inputs and live virtual sets, while inserting clips, titles and motion graphics with multi-channel effects. TriCaster is used by broadcasters, schools, sports organizations, houses of worship, government agencies and others to provide a new level of extended programming and content to their audience.
Pricing and Availability
TriCaster TCXD850 CS retails in North America for US$5,995
The TriCaster family of products in NTSC is available for education in North America starting at
US$4,995 and in multi-standard for US$5,995.

Discuss. Share. Learn: Autodesk® Smoke for Mac® Mixer (KCM SM) Jan 26th, 2011 Santa Monica

January 18, 2011 Leave a comment

Autodesk® and Key Code Media

Invite you to

Discuss. Share. Learn.

Expand your capabilities.  And stand out from the crowd.

Wednesday January 26, 2011

Join us and explore the all -in-one editorial finishing capabilities of
Autodesk® Smoke ® for Mac OS® X

Join us for an informal gathering that will give you the opportunity to mix, mingle and come together with your peers for in-depth discussions and exchanges of knowledge that can help you do your job better. 

See for yourself how Smoke ® for Mac® OS X helps save time by bringing all the tools you need to deliver high-quality finished content into a single application, including powerful 3D visual effects and a streamlined timeline-based workflow.

Whether you are working on a short television commercial or a long-form episodic, it’s impossible to capture everything you need for the final frame in a single take or render.

If you’re interested in taking your post production workflow to the next level, come meet with Autodesk® Demo Artist, Will Harris and Key Code Media workflow consultants who can provide helpful tips on how to streamline the delivery of your content from editing to finishing while retaining creative control. 

With today’s smaller budgets and tighter timelines, setting yourself apart from other finishing services is no longer just an option-it’s essential to your success. 

early registration is encouraged, capacity is limited!



Wednesday January 26, 2011


Join us for cocktails and appetizers, at our Westside location!  

Key Code Media
Santa Monica
1004 Santa Monica Blvd
(between 10th & 11th)

Santa Monica, CA 90401



ASSIMILATE Realizes Record Sales of SCRATCH into RED Workflows in 2010

January 11, 2011 Leave a comment

Key Code Media is proud to relay the latest information from Assimilate. Although there were two recent shifts within Assimilate where Tony and Lucas both left to pursue career changes, Assimilate quickly secured new employees and with the strong growth, we foresee a great year helping our clients invest in Scratch and RED workflows.

Latest SCRATCH Version Includes Support for RMD, REDGamma2, and REDColor

January 11, 2011, Santa Clara, CA, USA – ASSIMILATE (, a leading provider of powerful post-production tools for digital workflows, today underscored its long-term leadership in supporting 4K set-to-post workflows for RED Digital Cinema camera systems, with the announcement that it realized a 40 percent year-over-year increase of SCRATCH® sales into RED features, commercials, broadcast and music video projects.

The company also experienced record revenue for SCRATCH sales in 2010. New features harnessing the power of SCRATCH include director John Cameron Mitchell’s Rabbit Hole, starring Nicole Kidman, and director Doug Liman’s Fair Game, starring Naomi Watts and Sean Penn. Post production for both films was done by Offhollywood (NYC).

ASSIMILATE maintained its tradition of spearheading support for native RED digital workflows, with the recent v5.2 update to SCRATCH, which supports new technologies including REDColor2, REDGamma2, RED Meta Data (RMD), and is available free to SCRATCH users under maintenance.

“The great thing about SCRATCH is that it always evolves so rapidly when RED changes,” said Arnaud Paris, co-founder and stereographer, Sysmic Films in France. “ASSIMILATE is always the first to react, while others can take weeks or months. Others may claim they have the same workflow, but it’s just not the case.”

With the imminent release of RED’s new Epic camera, ASSIMILATE has already begun working with 5K test footage shot by the first RED Epic users, including New York-based OffHollywood. ASSIMILATE will ship SCRATCH with full Epic support when RED makes the final SDK available.

“The ASSIMILATE team is to be applauded for continually blazing the trail with RED, and for making SCRATCH workflows ready so quickly for early adopters,” said Mark Pederson, CTO and co-founder, Offhollywood. “SCRATCH gives us an extremely rich toolset that smoothly handles any RED footage and metadata. We look forward to the same rock solid support for Epic.”

SCRATCH is the industry’s most comprehensive, high-performance digital cinema and broadcast imaging tool for dailies, conforming, color grading and finishing. Resolution independent, SCRATCH supports native RED 4K, RED MX, RED MX-3D, and ALEXA ARRIRAW, as well as 3D, HD/SD, DPX, AVID MXF, film, or any mix of formats. The SCRATCH v5.2 robust core feature set includes data management, review/playback, conform/editorial, dailies, color grading, compositing, finishing, and final mastering to virtually any format, including DCP.

Jeff Edson, CEO, ASSIMILATE, stated, “SCRATCH is a mature, battle-tested tool suite, with an esteemed pedigree in features, videos, and commercials. Our 2010 sales achievements are a testament to the fact that hundreds of filmmakers and post houses rely on SCRATCH to maximize their creativity and productivity while working in digital workflows. We were one of the very first companies to support native RED formats and we are committed to delivering the most intuitive, stable and reliable suite of tools for the post-production of RED projects.”

ASSIMILATE, a leading force in developing digital cinema technologies, is transforming the post-production of complex imagery projects with its SCRATCH data workflow and DI tool suite. ASSIMILATE is committed to empowering the broad spectrum of creative and post-production professionals with state-of-the-art, intuitive, data-centric solutions that enable increased productivity and deliver optimal price/performance. Along with data management, SCRATCH features a robust set of DI and post tools for working in any combination of native RED 4K, RED MX and beyond, RED MX-3D, ALEXA ARRIRAW, as well as 3D, HD/SD, film, DPX, and AVID MXF. To learn more, visit or

It’s the end of the line for Adrenaline & Nitris (Classic) Upgrade TODAY & Save up to 60%

January 10, 2011 Leave a comment

It’s the end of the line for Adrenaline and Nitris (Classic) Move up to the Mojo DX

Upgrade to Mojo DX and Save Up to 60% (thats as little as $4000)

Upgrade old Avid video hardware and software to Avid Media Composer or NewsCutter Mojo DX v5 with a year of Avid Standard Support for a savings of almost 60% off regular pricing. Eligible products include Avid Adrenaline, Avid Nitris (classic), Liquid Chrome, and Liquid Blue. ***

With Mojo DX, you can powerful performance and dependability that won’t slow you down, as the system distributes your project’s workload to the component best suited for the job, whether that’s the CPU, GPU, or Mojo DX hardware. Get more streams, more effects, and more power through native support for thin raster video formats. You get out of processing and into editing right away, so you can spend more time shaping your story.

Mojo DX Advantages

  • Thin raster format support
  • Digital HD and SD I/O
  • Desktop or Rackmount configuration
  • Highly portable

Media Composer/NewsCutter v5 Advantages

  • AMA support for RED
  • AMA support for QuickTime (including ProRes, JVC material, Canon DSLR material)
  • AMA support for MFX
  • AMA support for Canon XF
  • AMA XDCAM proxy workflow
  • and more

Only Avid offers a completely integrated hardware and software solution. Take on more jobs, work faster and get the latest high performance Avid DX hardware with the peace of mind that Avid standard support provides.

***Eligible products include Avid Adrenaline, Avid Nitris (classic), Liquid Chrome, and Liquid Blue. avid Meridien and Mojo hardware are NOT eligible. Avid Nitris and Adrenaline hardware must be returned to Avid.

this promotion will expire on March 18, 2011

Upgrade to Nitris DX and Save More than 60% (that’s as little as $6700)

Upgrade old Avid video hardware and software to Avid Media Composer, Symphony, or NewsCutter Nitris DX v5 with a year of Avid Priority Support for a savings of over 60% off regular pricing. Eligible hardware includes Avid Adrenaline, Avid Nitris (classic), Liquid Chrome, and Liquid Blue. ***

With Nitris DX, get more streams, more effects, and more power through native support for thin raster video formats. And with onboard DNxHD endoing, you get out of processing and into editing right away, so you can  spend more time shaping your story. Use this top shelf video hardware together with the latest version of Media Composer, Symphony or NewsCutter software and you have the highest performance editing system ever, capble of taking on your most demanding projects. 

Nitris DX Advantages

  • HD-RGB I/O
  • DNxHD encoding
  • Full analog and digital HD and SD I/O
  • HDMI monitoring
  • and more

This promotion provides a new Media Composer NItris DX 5.0, a symphony Nitris DX 5.0 system, or a NewsCutter Nitris DX 5.0 system and one year Priority Support to Avid Adrenaline, Avid Nitris (classic), Liquid Chrome and Liquid Blue Customers. CPU not included. 

***Avid Meridien and Mojo hardware are NOT eligible. Avid Nitris and Adrenaline hardware must be returned to Avid.

This promotion will expire on March 18, 2011  

Stay creative and learn how you can save today,

818-303-3900 or click here for more info