Home > News > Avid Announces the Release of Media Composer 5.0 at NAB

Avid Announces the Release of Media Composer 5.0 at NAB

Media Composer 5 is coming soon, but why wait? Buy or upgrade to Media Composer 4, starting April 12, 2010, and get a free upgrade to Media Composer 5 when it’s available.

Meet the fastest, most powerful editing tool available. With Media Composer 5 software, you can work with more formats and in more ways than ever before, and speed through common media barriers to get right to what really matters — telling a great story.

Media Composer goes where other video editing systems leave off, giving you full-featured editorial tools, the fastest file-based workflows around, dependable media management, and innovative features that save you time — and money. Whether you’re cutting films, TV shows, short-format videos, or other media, in the studio or on the road, or using a Mac or a PC, you can edit the way you want, wherever you want, and in ways you never thought possible with Media Composer.

Here’s what’s new with Media Composer 5.0

Work Directly with RED Using the Newly Improved AMA
With Media Composer 5, AMA (Avid Media Access) has been completely reengineered, so you can work natively with more file-based media formats now and in the future. With the new and improved AMA, you can speed up RED workflows by directly accessing RED files (.R3D) in Media Composer without having to prepare them through MetaFuze (all footage is scaled to HD frame size). Plus, you have access to its full metadata and color management data too.

Edit QuickTime Formats Natively
Get native access to all popular QuickTime formats, with full access to clip metadata. Thanks to AMA, you can natively access and edit any movie that can be played in Apple’s QuickTime Player (including Apple ProRes and .mov files captured by Canon 5D and 7D cameras) right in Media Composer — no transcoding, rewrapping, or logging and transferring required.

Drag and Drop Video and Audio to Edit
Get comfortable — with Media Composer 5, you can truly edit the way you like. In addition to the standard way of editing, you can also now directly manipulate elements in the timeline to edit video and audio. Drag and drop clips anywhere you want on the timeline to rearrange sequences. And grab a clip’s in or out point and drag to trim a scene, dialog, or music.

Get Full-Quality HD-RGB Processing
Keep those finishing jobs in house, and deliver the highest quality color and effects work, with support for full-quality 4:4:4 HD-RGB color space processing in Media Composer. With the higher resolution detail, you can perform color correction, keying, and effects work with greater precision and ease. And if you have a Nitris DX-based system, you can digitize, process, monitor, and output (output in Symphony systems only) projects in HD-RGB, using the two HD SDI connections to handle the high-bandwidth resolutions.

Monitor Video Externally through Matrox MXO2 Mini
If you don’t have a Nitris DX- or Mojo DX-based system, Media Composer 5 opens the door to third-party workflows, enabling you to monitor video externally using the Matrox MXO2 Mini interface, which is available for Mac and Windows systems. When paired with Media Composer software, MXO2 Mini becomes a dedicated, high-quality monitor-only solution for file-based or workgroup production, so you can view your video work in real time without any major expense.

The reaction on the new release at NAB:

“This software release will prove to be one of the most important Avid versions in many years and significantly raises the bar in the competition with Apple’s Final Cut Pro. It checks off many of the common wish list items asked for by Avid editors”Oliver Peters, DV/Videography

“Avid’s biggest upgrade in years and includes many fundamental changes to the editing model, along with a host of new features”Steve Cohen, Splice Here

“It looks like Avid hasn’t just added ProRes or Canon H.264s but they say that anything the QuickTime player will play, MC 5 can work with. That’s really taking the support to the max.”Scott Simmons, The Editblog on Pro Video Coalition

“Avid tapeless workflows with MC5 are a game changer. This is amazing.”Videoguys.com

“I hope Apple takes this as a wakeup call. Because Avid is making FCP seem like the Media Composer of five years ago when Avid was tied to the OMF and FCP’s QuickTime architecture was a godsend. Now, Avid needs something like Color in the toolkit. I gotta say I’m excited about both the CS5 and MC5 releases-”LAFCPUG forum

“This is huge folks. No more crappy DNxHD codec Gamma shifts between Mac & PC. No more transcoding. Wow. This could bring Avid back in the fold for mid & lower markets where FCP has taken over (if they drop their prices on units & Support Contracts). Looks like I will have to upgrade my old Avid dongle (don’t even remember what version I have…it’s been 7 years since I used Avid on my Mac)“ LAFCPUG forum

Place your order today for Media Composer 4.0 and get a free upgrade to Media Composer 5.0 when it is released. Contact a Key Code Media sales consultant for more information: 818-303-3900 or email: sales@keycodemedia.com.

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