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Archive for April 8, 2010

EditShare Ships New Ark 2.0 Media Archiving System

EditShare has announced the availability of its new Ark 2.0 backup and archiving solution. Fully integrated with EditShare’s award-winning shared storage solutions, Ark 2.0 offers superior media file protection for broadcast and post, providing digital and tape-based options for creating backups and archives. Ark 2.0 boasts a full array of media protection enhancements, most notably its complete integration with EditShare Flow.

“Ark 2.0’s flawless integration with Flow and broader support for tape loaders and libraries elevates it to a new level of asset protection,” says Andy Liebman, Founder and CEO, EditShare. “In an integrated Ark and Flow environment, archived material is made part of the content repository. Archived clips are automatically scanned and added to the Flow database in proxy format, providing instant access to low-resolution versions of all archived materials. From the Flow Browse interface, users can search and retrieve archived media, organize clips into bins, assemble clips into sequences, and restore high-resolution versions for editing. Thanks to these enhancements, Ark 2.0 is now one of the most reliable asset protection systems in the industry.”

Highlights of the new Ark 2.0 release include:

• NEW Integration with Flow for Complete Backup
Integration between Ark and Flow ensures that all archived clips now have a record in the Flow database prior to being copied to Ark. Flow scans all clips to ensure that proxy files have been created. Ark updates the Flow database to keep a record of exactly where each archived clip is located. Flow users can then search and browse all clips stored on Ark.

• NEW Integration with Flow for Complete Restoration of Files
Having a record of all archived or backed up clips in the Flow database makes restoration of files from Ark easier than ever. It is now possible to search or browse for clips even though high-resolution versions are “offline” and stored only on Ark. Through Flow Browse, users can play low-resolution proxy versions, incorporate them into sequences, and then restore the desired high-resolution versions to any EditShare Media Space. From within Flow Browse, authorized editors are able to set up Restore jobs to occur instantly or at a later, scheduled time.

• NEW Support for Multi-Drive Tape Libraries
Ark 2.0 supports a range of tape loaders and tape libraries. Autoloaders and libraries with multiple tape drives can now be used.

• NEW Activation Feature for Ark Disk
A new activation feature allows customers to utilize their Ark Disk system as a rapid failover should one of their main shared storage systems fail.

• NEW Improved Tape Management
The new Ark user interface graphically shows which tapes are currently loaded into a Tape Library and in exactly which slot they can be found.

EditShare will demonstrate Ark 2.0 at NAB booth # SL4725.

For more information, visit www.editshare.com

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SCRATCH v5.1 Ready to Rumble with RED Digital Cinema at NAB 2010

SCRATCH Supports MX Sensor

Santa Clara, CA – April 8, 2010 – NAB 2010

New and powerful post-production tools for RED Digital Cinema camera users are a highlight of ASSIMILATE’s roll out of its SCRATCH® v5.1 Digital Finishing Solution at NAB 2010.

With the RED Digital Camera taking the entertainment world by storm, SCRATCH v5.1 leads the industry with first support for RED MX (and beyond) cameras, such as support for multiple RED Rocket cards in a single SCRATCH system; first dual RED Rocket support for MX-R3D; and first non-RED application to support the new RED MX sensor and revised color math, with native real-time playback and adjustment of all on-camera color parameters, such as FLUT, exposure, and curves. Working easily with the native R3D files, SCRATCH streamlines the RED MX workflow and delivers a high-quality master for multiple delivery formats.

Ted Schilowitz, at RED Digital Cinema, comments, “We’ve seen a tremendous amount of success with RED projects using the SCRATCH solution for high-resolution DI finishing. ASSIMILATE was one of the very first to embrace the RED workflow, and SCRATCH v5.1 continues its industry leading support for real-time RED MX and MX-3D workflows, enriching its feature set to bring out the best in native RED R3D material.”

Mark L. Pederson, Offhollywood CTO and co-founder, notes, “We got on board with RED and SCRATCH as early adopters. It was clear to us that an all-data post workflow is the future of films, TV, and commercials.  We chose SCRATCH for its streamlined workflow, stability, data management tools, and real-time color grading and finishing for HD, 2K, and 4K. It’s the ideal tool for working with native RED R3D files, and especially RED MX-3D. The ASSIMILATE guys are continually updating the features within SCRATCH, so it remains a rock-solid tool and very relevant to us for our future plans.”

SCRATCH v5.1 Demos at RED Events:

REDucation Las Vegas, April 8 – 12, Tropicana Hotel

REDucation will be 2.5 days of hands-on camera practices and 2.5 days of post-production techniques. Lucas Wilson, SCRATCH and RED demo pro, and business development manager at ASSIMILATE, will be showing the latest features and functionality of the SCRATCH-RED MX and 3D Workflows. To register and learn more about REDucation, see http://www.reducation.net

REDUSER NAB 2010 Party, April 14, Tropicana Hotel, 11:00 a.m. – 11:00 p.m: ASSIMILATE’s Lucas Wilson and RED Digital Cinema’s Ted Schilowitz will present content shot using a 3D RED camera system and integrated with ASSIMILATE’s SCRATCH® Digital Finishing Solution on dual RED ROCKET decoding cards in a DI workstation provided from JMR Electronics.  The audience will be wowed by images viewed with standard polarized 3D glasses.  For more information, see http://www.reduser.net/forum/showthread.php?p=574720

Lucas Wilson, ASSIMILATE’s Director of Business Development, notes, “RED training and user events are gatherings of enthusiastic filmmakers and creative pros who enjoy sharing their technical knowledge and creative insights.  REDucation is an incredible learning resource, and if last year is any indication, this year’s RED Day will be a knock-out. We support RED and RED users with first-to-market high-performance DI tools, and we’ll be at these events to show you how SCRATCH V5.1 can simplify your RED workflows. If you’re into RED production or post production, this is definitely the place to be.”

SCRATCH v5.1 Basics
ASSIMILATE’s SCRATCH® v5.1 Digital Process Solution™ is a streamlined, real-time, easy-to-use, cost-effective, resolution-independent, end-to-end pipeline for pre-and-post-production.  A broad spectrum of creative and post artists benefit from the bottom-line advantages of the SCRATCH digital workflow: increased speed and productivity, ability to easily experiment, high quality output to any format, and an up-tick in profits. Whether an imaging project is film (2K/4K), HD/SD, 3D, RED MX, or RED MX-3D, SCRATCH v5.1 enables your workflow of choice. SCRATCH includes a robust core feature set with real-time data management, review/playback, conform/editorial, color grading, compositing, finishing, and final mastering to any format.

ASSIMILATE Demo Suites

During NAB 2010, ASSIMILATE will demo its SCRATCH workflows at its three demo suites located at the Renaissance Hotel (#730, 732, 739), a 3-minute walk from the LVCC south hall.  Highlights include SCRATCH 3D, RED MX-3D, and RED MX data workflows; workflows for mixed formats (film, HD/SD, data); as well as finishing and compositing. To schedule a demonstration, contact nacho@assimilateinc.com or clint@assimilateinc.com

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SCRATCH v5.1 Pumps Up the Power for Creative Pros: 3D, RED MX Stereo, and RED MX Digital Workflows; Finishing Tools

Santa Clara, CA – April 7, 2010 – NAB 2010

At NAB 2010, ASSIMILATE™ rolls out its SCRATCH® v5.1 Digital Finishing Solution with a host of new product features and enhancements that propel creative pros — filmmakers, studios, post facilities, creative teams broadcasters, and agencies — to work at their utmost levels of creativity. SCRATCH v5.1 introduces users to Post 2.0, the next-generation of digital post-production tools to achieve the highest level of quality in digital cinema imagery. At the core of Post 2.0 is SCRATCH v5.1, with the most advanced, cost-effective, real-time digital workflows for 3D, RED Digital Cinema MX and beyond, RED MX-3D, HD/SD, Film, DPX, AVID MXF, or any mix of formats.

Riding the RED MX Wave and beyond:

The RED-ONE Digital Camera has taken the entertainment world by storm. SCRATCH v5.1 leads the industry with first support for RED cameras, such as support for multiple RED Rocket cards in a single SCRATCH system; first dual RED Rocket support for MX R3D; and first non-RED application to support the new RED MX sensor and revised color math, with native real-time playback and adjustment of all on-camera color parameters, such as FLUT, exposure, and curves. Working easily with the native R3D files, SCRATCH streamlines the RED ONE MX workflow and delivers a high-quality master for multiple delivery formats.

3D Obsession:

The thrill of 3D is back in the theater and coming to your home soon. SCRATCH v5.1 continues ASSIMILATE’s mantra for real-time, streamlined workflows with 3D-specific features for enhanced convergence, scaling, and versioning. Post artists are able to work in real-time 3D at all times with direct output to any stereoscopic display system. Additionally, ASSIMILATE exclusively offers the 3ality 3Play Pro for post facilities seeking a flexible, professional quality stereo monitoring system. 3Play Pro enables playback and review of full-resolution HD stereoscopic material on a variety of consumer 3D monitors, as well as non-3D monitors using a variety of Anaglyph formats. And SCRATCH for 3D does not stop here…stay tuned!

Enhanced Color Grading, Finishing, and Compositing:

AVID MXF Support

: SCRATCH v5.1 supports the read and write of every DNxHD format, which provides full compatibility with AVID media for projects originating on Media Composer, Symphony, or DS.SCRATCH v5.1 has enriched its color grading, finishing and compositing tools so that creative pros are able to enhance and sharpen details with masks, create titles, add layered effects, and more easily enhance the look, hues, and subtleties of their imagery.

SCRATCH v5.1 Basics

ASSIMILATE’s SCRATCH® v5.1 Digital Process Solution™ is a streamlined, real-time, easy-to-use, cost-effective, resolution-independent, end-to-end pipeline for pre-and-post-production. A broad spectrum of creative and post artists benefit from the bottom-line advantages of the SCRATCH digital workflow: Increased speed and productivity, ability to easily experiment, high quality output to any format, and an up-tick in profits. Whether an imaging project is film (2K/4K), HD/SD, 3D, RED MX, or RED MX-3D, SCRATCH v5.1 enables your workflow of choice. SCRATCH includes a robust core feature set with real-time data management, review/playback, conform/editorial, color grading, compositing, finishing, and final mastering to any format.

See SCRATCH throughout NAB 2010 Show Floor

See SCRATCH at ASSIMILATE partner booths on the NAB show floor.

ASSIMILATE Demo Suites

During NAB 2010, ASSIMILATE will demo its SCRATCH workflows at its three demo suites located at the Renaissance Hotel (#730, 732, 739), directly across from the LVCC south hall. Highlights include SCRATCH 3D, RED MX-3D, and RED MX data workflows; workflows for mixed formats (film, HD/SD, data); as well as finishing and compositing. To schedule a demonstration, contact

nacho@assimilateinc.com or clint@assimilateinc.com

1 Beyond – DL7630: The SCRATCH workflow will be shown on several turn-key HD systems.

Bluefish 444 – SL5011: SCRATCH will be shown integrated with EPOCH for video deliveries.

Editshare – SL4725: SCRATCH will be shown on the EditShare shared storage solutions – XStream Series – enabling real-time DPX and RED MX workflows, as well as stereo playback.

Facilis – SL3629: SCRATCH will be shown connected to a Terrablock shared storage solution.

IGI – C12415: SCRATCH will be connected to a 4K projection system showing real- time, full-resolution RED MX and to a 2K stereoscopic projection system, showing 2K and stereoscopic workfows.

JMR Electronics – SL 7408: SCRATCH will be shown on a variety of JMR’s high-performance storage solutions.

Rorke – SL8629: SCRATCH will be shown on Rorke’s high-speed storage solutions.

The Studio@B&H – C11022: SCRATCH will be connected to a JVC stereo monitor, showing a real-time SCRATCH workflow and 3D-specific SCRATCH workflow.

Price and Availability

All SCRATCH v5.1 will be available in early May. Contact Key Code Media sales for more information: www.keycodemedia.com

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