Archive for January, 2009


January 20, 2009 Leave a comment



Acquisition is Key Component of GenArts’ Aggressive Growth Strategy

Cambridge, MA. January 20, 2009 — GenArts Inc., the leading provider of digital visual effects software for the film, broadcast and video industries, announced today it has signed a definitive agreement to acquire SpeedSix Software Limited. As of today, all SpeedSix employees will join the GenArts team and remain in the UK. In addition, SpeedSix’s renowned Monsters and Raptors visual effects will be sold and supported in their current form alongside GenArts Sapphire, creating the industry’s most compelling family of state-of-the-art image processing and synthesis effects software.

The acquisition is part of GenArts’ aggressive growth strategy fueled by last year’s investment from Insight Venture Partners of New York. CEO Katherine Hays took the reins in June, 2008 and announced her intent to accelerate the company’s growth via acquisitions and strategic partnerships.

“We’re excited to announce the acquisition of SpeedSix as an initial step in our growth plan,” Hays said. “For over 12 years, GenArts has built a reputation for visual effects that inspire our customers to create the Academy Award-winning magic that has thrilled and delighted audiences around the world. We believe that the creativity and passion of our combined company will allow us to achieve new heights with our technology while leveraging our complementary businesses to create unequalled value for our customers in the years to come.”

SpeedSix’s Monsters and Raptors plug-ins feature powerful tools including retiming, particle effects, lens distortion matching, fire, and organic fluid backgrounds. Monsters and Raptors have been used throughout the film and video industry to create effects for some of the most popular movies, television and advertising produced in the industry.

Steve Hayes, Director of SpeedSix commented, “We’ve always admired GenArts and the outstanding reputation they have built over the last decade. We share their commitment to deliver the highest quality, most organic and most original visual effects tools in the world. We’re proud to be joining the GenArts family and look forward to working together to create exciting new products that allow filmmakers and vídeo artists to explore the limits of their imagination and create the entertainment experiences that continue to amaze us all.”

About GenArts
Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects for the film, broadcast and video industries. GenArts Sapphire equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate as software plug-ins into leading editing and compositing systems from Adobe, Apple, Avid, Autodesk, Assimilate, Digital Vision, Eyeon, FilmLight, The Foundry, Quantel and SGO.

Sapphire has become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including
Iron Man, Indiana Jones and the Kingdom of the Crystal Skull, The Hulk, Spider-Man 1, 2 and 3, The Chronicles of Narnia, The Lord of the Rings trilogy, Star Wars – Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI.

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Key Code Media hosts Red Dailies Workflow Seminars Jan 22 & Jan 29, 2009

January 8, 2009 1 comment

If you are in film or post production looking for an easier way to deliver RED dailies, then we have the solution for you.  


Join Key Code Media in partnership 


HP and Root6 Technology

as we kick off the new year with our

Lunch and Learn Seminar Series


Thursday January 22, 2009 


Thursday January 29, 2009 


You will learn how Content Agent’s v2.45 new R3D input node can meet all of your RED dailies requirements, from transcoding through to dailies delivery, in two simple steps!  

Content Agent’s v.2.45 can transcode R3D files to a huge list of supported formats which include Avid DNXHD, Rimage publisher devices and Apple iPods.  

We will walk you through RED dailies generation and dailies delivery in just a few clicks–we will show you the cost effective way to simplify your editorial workflow process. It’s that easy!  


12:00pm-12:30pm  networking & registration 

12:30pm-1:30pm seminar 

Thursday January 22, 2009 

Free Lunch Seminar  


12:00pm-12:30pm  networking & registration  

12:30pm-1:30pm seminar  

Thursday January 29, 2009 

Free Lunch Seminar  



Thursday January 22, 2009 

Key Code Media    

11530 Ventura Blvd 

Studio City, CA 91604 

(cross street Tujunga & Colfax)


Thursday January 29, 2009 

Key Code Media    

1004 Santa Monica Blvd  

Santa Monica, CA 90401 

(cross street 10th and 11th)

                                                                                                                                                           RSVP: save your spot today for one or both sessions! 

Call: 818-303-3900